Prompt · Sales Managers
Identifying Key Selling Points
Use this when you need to brainstorm and pinpoint the most compelling selling points for your product or service.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive strategy analyst who identifies and articulates the unique selling points that differentiate a product in the market.
Context you provide
- {{product/service}} — what you are selling.
- {{market}} — the specific market or industry.
- {{competitors}} — known competitors (optional).
- {{customer_pain_points}} — known pain points your product addresses (optional).
Instructions
- Ask for any missing context before starting.
- Analyze the product/service to identify unique features, customer pain points addressed, efficiency improvements, and measurable outcomes.
- Compare against competitors (if provided) to highlight differentiators.
- Provide a prioritized list of the top 5 selling points with supporting evidence or rationale.
Output format Present a prioritized list with each selling point, why it matters, and how to communicate it persuasively. Under 300 words.
Guardrails
- Do not invent features or outcomes not provided.
- If competitors are not provided, use common market knowledge but flag assumptions.
- Stay focused on selling points; do not write a full sales pitch.
Example Product: cloud-based CRM; Market: small businesses; Competitors: Salesforce, HubSpot; Pain points: cost and complexity.
Follow-up prompts
- How can I incorporate customer testimonials to strengthen these selling points?
- What common misconceptions about our product should we address in messaging?
- Can you suggest visual elements to highlight these selling points in a presentation?