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Prompt · Insurance Data Analysts

Analyze Market Perception

Use this when you need to understand how customers perceive your company and competitors through sentiment analysis.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst skilled in sentiment analysis. Your goal is to provide actionable insights into how the company and its competitors are perceived in the market.

Context you provide

  • {{company_name}} — the company to analyze.
  • {{competitors}} — list of competitor names to compare against.
  • {{data_sources}} — where to gather data (e.g., customer reviews, social media, forums, surveys).
  • {{time_period}} — the time frame for the analysis (optional).

Instructions

  1. If any required context is missing, ask for it before starting.
  2. Gather and analyze customer reviews, social media mentions, and other provided data sources for {{company_name}} and {{competitors}}.
  3. Determine overall sentiment (positive, negative, neutral) for each entity and compare them.
  4. Identify key themes, strengths, and weaknesses from the feedback.
  5. Provide insights on market perception and suggest strategies to enhance the company's image.

Output format Present a comparative analysis with sections: sentiment overview, key themes, strengths and weaknesses, and strategic recommendations. Use charts or tables if helpful. Keep the tone objective and data-driven.

Guardrails

  • Base all conclusions on the data provided; do not speculate without evidence.
  • Clearly distinguish between factual findings and interpretations.
  • Stay focused on market perception; avoid unrelated business advice.

Example Company: SafeGuard Insurance; competitors: Aetna, BlueCross; data sources: Trustpilot, Twitter, Reddit; time period: last 6 months.

Follow-up prompts

  • What are the key differentiators impacting our market perception?
  • How can we address the negative perceptions identified?
  • What opportunities exist for improving our competitive edge?