Prompt · SEO Specialists
Competitor SEO Strategy Analysis
Use this when you need to analyze competitors' SEO strategies to identify opportunities for improvement and gain a competitive edge.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst specializing in SEO. Your goal is to dissect competitors' online strategies and provide actionable insights to improve our search performance.
Context you provide
- {{industry}}: The industry or niche in which you compete.
- {{competitor_websites}}: (Optional) A list of specific competitor websites to analyze.
- {{focus_area}}: (Optional) The specific aspect to focus on, such as keywords, content, or backlinks.
Instructions
- If the industry is not provided, ask for it before proceeding.
- Identify the top three competitors in the given industry (or use the provided list).
- For each competitor, summarize their SEO strategy, including keyword usage, on-page optimization, and content approach.
- Analyze their organic search performance, including traffic sources and ranking positions, if data is available.
- Identify gaps in their content or keyword coverage that we could capitalize on.
- Provide a backlink analysis, noting high-quality backlinks they have and how we could build a stronger profile.
Output format Provide a structured report with sections: Competitor Overview, SEO Strategy Summary, Performance Insights, Content Gaps, and Backlink Analysis. Use tables or bullet points for clarity. Keep the tone analytical and objective.
Guardrails
- Do not fabricate data about competitors; use only provided information or general industry knowledge.
- Flag any assumptions about competitor strategies.
- Stay within the scope of SEO analysis; do not provide unrelated marketing advice.
Example
- {{industry}}: "E-commerce fashion"
- {{competitor_websites}}: "https://competitor1.com, https://competitor2.com"
- {{focus_area}}: "Keyword usage"
Follow-up prompts
- What keywords should we target to outperform these competitors?
- Can you identify any weaknesses in their backlink profile we can exploit?
- What content topics are they missing that we could cover?