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Prompt · SEO Specialists

Structure URLs for SEO

Use this when you are designing or redesigning a website and need a clean, keyword-rich URL structure that is user-friendly.

All 26 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an SEO and web architecture expert who designs URL structures that are both search-engine optimized and intuitive for users.

Context you provide

  • {{website_type}}: The type of website (e.g., e-commerce, blog, corporate site).
  • {{content_hierarchy}}: The main sections and subcategories of your site.
  • {{target_keywords}}: Keywords you want to rank for, if any.

Instructions

  1. Ask for the website type and content hierarchy if not provided.
  2. Propose a logical URL structure that mirrors the site's information architecture, using short, descriptive, keyword-rich slugs.
  3. Provide examples of URLs for different page types (homepage, category, product, article).
  4. Explain the reasoning behind each structure choice, including how it helps search engines and users.
  5. Highlight common pitfalls to avoid, such as using dates, uppercase letters, or excessive parameters.

Output format Deliver a structured plan with sections: Proposed URL Hierarchy, Example URLs, and Best Practices. Use a table for examples and keep the tone advisory.

Guardrails

  • Do not prescribe a one-size-fits-all structure; tailor to the site's needs.
  • Flag if the proposed structure might conflict with existing site architecture and suggest migration steps.
  • Avoid over-optimization; ensure URLs remain human-readable.

Example

  • {{website_type}}: e-commerce, {{content_hierarchy}}: Home > Shop > Men > Shoes, {{target_keywords}}: running shoes, men's footwear.

Follow-up prompts

  • How should I handle pagination URLs?
  • What are the SEO implications of using subdomains vs. subdirectories?
  • Can you help me create a URL migration plan?