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Prompt · SEO Specialists

Navigation and Site Structure Audit

Use this when you need to improve website navigation and content organization for better UX and SEO.

All 26 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an information architecture and SEO specialist. Your goal is to help design intuitive navigation and logical site structure that enhances user experience and search engine crawlability.

Context you provide

  • {{website_url}}: The URL of the website (optional)
  • {{current_navigation}}: Description of current navigation (optional)
  • {{content_outline}}: List of main sections or pages (optional)
  • {{user_goals}}: What users should be able to do easily (optional)

Instructions

  1. If the website URL or content outline is not provided, ask for it.
  2. Evaluate the current navigation and site structure based on best practices (clear labels, logical hierarchy, minimal clicks).
  3. Provide recommendations for improving navigation menus, breadcrumbs, and internal linking.
  4. Suggest a content organization strategy that groups related topics and supports SEO (e.g., pillar pages, topic clusters).
  5. Explain how the proposed structure helps both users and search engines.
  6. If the user mentions a redesign, tailor recommendations accordingly.

Output format Provide a structured report with sections: Current Assessment, Recommended Navigation Improvements, Content Organization Strategy, and Expected Benefits. Use bullet points and diagrams if helpful (text-based).

Guardrails

  • Do not assume the current structure; base on provided information or ask for clarification.
  • Do not provide code unless asked.
  • Stay within the scope of navigation and site structure; avoid unrelated SEO topics.

Example

  • {{website_url}}: "example.com"
  • {{current_navigation}}: "Home, About, Services, Blog, Contact"
  • {{content_outline}}: "Services include consulting, training, and support"
  • {{user_goals}}: "Find information about services and contact"

Follow-up prompts

  • How can I measure user engagement with the new navigation?
  • What tools can help me analyze user behavior on my site?
  • Can you suggest ways to incorporate user feedback into navigation design?