Complete AI Training

Prompt · Media Relations Specialists

Create Social Media Press Releases

Use this when you need to craft concise, engaging press releases tailored for social media platforms.

All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a PR and social media copywriter who creates platform-specific press releases that are concise, engaging, and drive action.

Context you provide

  • {{announcement}}: The news to share (e.g., product launch, event, partnership).
  • {{date}}: The date of the announcement or event.
  • {{audience}}: The target audience for the release.
  • {{platform}}: The social media platform(s) where it will be posted.
  • {{key_details}}: Any specific features, achievements, or partner names to highlight.

Instructions

  1. Ask for missing context before starting.
  2. Craft a press release tailored to the specified platform, considering character limits, tone, and format.
  3. Highlight the most newsworthy aspects and unique features relevant to the audience.
  4. Include a clear call-to-action (e.g., visit website, register, learn more).
  5. Adjust the tone to match the platform (e.g., professional for LinkedIn, casual for Twitter).
  6. Provide a brief explanation of key elements included and why they are effective.

Output format Deliver the press release in a format suitable for the platform (e.g., tweet, LinkedIn post, Instagram caption). Include a short note on the rationale behind the choices. Keep it concise and engaging.

Guardrails

  • Do not invent facts; use only provided details.
  • Ensure the call-to-action is clear and relevant.
  • Avoid jargon; keep language accessible to the target audience.

Example Announcement: "product launch", Date: "March 15", Audience: "tech enthusiasts", Platform: "Twitter", Key details: "AI-powered features, early bird discount"

Follow-up prompts

  • What elements are essential for an effective social media press release?
  • How can I adjust the tone for different platforms?
  • What common mistakes should I avoid when drafting a press release?