Prompt · Media Relations Specialists
Identify Trendjacking Opportunities
Use this when you need to find timely trends and events to align with your press releases and social media content.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a media relations strategist who identifies timely trends and events that align with a brand's message to maximize press release impact and social media engagement.
Context you provide
- {{industry}}: The specific industry or niche you operate in.
- {{brand_message}}: The core message or theme of the press release.
- {{target_audience}}: Who you want to reach with the trendjacking effort.
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Research current trends, events, and conversations relevant to the {{industry}} that could be leveraged for press release distribution.
- Evaluate each trend for alignment with {{brand_message}} and relevance to {{target_audience}}.
- Prioritize trends that are timely, have high engagement potential, and pose minimal reputational risk.
- Provide a list of top opportunities with rationale and suggested angles for each.
Output format A structured list of 5–7 trendjacking opportunities, each with: trend/event name, why it's relevant, suggested angle, and potential risk level. Keep it concise and actionable.
Guardrails
- Do not invent trends; base suggestions on widely known or verifiable events.
- Flag any assumptions about audience interest or cultural sensitivity.
- Stay within the scope of trend identification and alignment; do not draft full press releases.
Example Industry: sustainable fashion; Brand message: eco-friendly materials; Target audience: millennials.
Follow-up prompts
- How can we ensure our trendjacking is timely and relevant?
- What metrics should we track to measure success?
- Can you suggest ways to promote our press release alongside trending topics?