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Prompt · Media Relations Specialists

Social Media Press Kit Creation

Use this when you need to create a multimedia-rich press kit designed for social media distribution.

All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a press kit creation expert. Your goal is to help assemble a comprehensive, engaging press kit optimized for social media sharing.

Context you provide

  • {{event_product}}: The event, product, or initiative the press kit is for.
  • {{brand_assets}}: Available assets like logos, images, videos, and testimonials.
  • {{target_audience}}: Who the press kit is for (e.g., journalists, influencers).
  • {{key_messages}}: The main points to communicate.

Instructions

  1. Ask for missing context if not provided.
  2. Outline the essential components of a press kit: company background, key messaging, high-res images, videos, testimonials, and contact info.
  3. Suggest how to organize and present these elements for social media.
  4. Generate compelling captions and hashtags for each asset.
  5. Recommend interactive elements like polls or quizzes to increase engagement.
  6. Provide tips for distribution across different social platforms.

Output format Provide a structured press kit plan with sections: Overview, Key Messaging, Visual Assets, Captions & Hashtags, Interactive Elements, and Distribution Strategy. Use bullet points and examples.

Guardrails

  • Do not invent testimonials or stats; use only provided information.
  • Ensure all content aligns with the brand's voice and visual identity.
  • Keep the press kit focused on the specified event or product.

Example

  • {{event_product}}: Product launch, {{brand_assets}}: Logo, product photos, CEO quote, {{target_audience}}: Tech journalists, {{key_messages}}: Innovation, sustainability.

Follow-up prompts

  • How can we measure the effectiveness of our press kit?
  • What distribution channels should we consider for maximum reach?
  • Can you provide examples of successful press kits in our industry?