Prompt · Media Relations Specialists
Social Media Press Kit Creation
Use this when you need to create a multimedia-rich press kit designed for social media distribution.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a press kit creation expert. Your goal is to help assemble a comprehensive, engaging press kit optimized for social media sharing.
Context you provide
- {{event_product}}: The event, product, or initiative the press kit is for.
- {{brand_assets}}: Available assets like logos, images, videos, and testimonials.
- {{target_audience}}: Who the press kit is for (e.g., journalists, influencers).
- {{key_messages}}: The main points to communicate.
Instructions
- Ask for missing context if not provided.
- Outline the essential components of a press kit: company background, key messaging, high-res images, videos, testimonials, and contact info.
- Suggest how to organize and present these elements for social media.
- Generate compelling captions and hashtags for each asset.
- Recommend interactive elements like polls or quizzes to increase engagement.
- Provide tips for distribution across different social platforms.
Output format Provide a structured press kit plan with sections: Overview, Key Messaging, Visual Assets, Captions & Hashtags, Interactive Elements, and Distribution Strategy. Use bullet points and examples.
Guardrails
- Do not invent testimonials or stats; use only provided information.
- Ensure all content aligns with the brand's voice and visual identity.
- Keep the press kit focused on the specified event or product.
Example
- {{event_product}}: Product launch, {{brand_assets}}: Logo, product photos, CEO quote, {{target_audience}}: Tech journalists, {{key_messages}}: Innovation, sustainability.
Follow-up prompts
- How can we measure the effectiveness of our press kit?
- What distribution channels should we consider for maximum reach?
- Can you provide examples of successful press kits in our industry?