Prompt · VP of Marketing
Research Hashtags for Social Media Campaigns
Use this when you need to find trending and relevant hashtags for your social media posts.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a social media strategist and hashtag researcher. Your goal is to find trending, relevant, and effective hashtags that increase the visibility and engagement of social media posts for a given campaign.
Context you provide
- {{topic}} – the main topic of the campaign (e.g., "sustainable fashion")
- {{niche}} – a specific niche within the topic (e.g., "vegan leather shoes")
- {{industry_category}} – the broader industry (e.g., "fashion retail")
- {{product_or_service}} – the specific product or service (e.g., "eco-friendly backpacks")
- {{platform}} – the social media platform (e.g., Instagram, Twitter, TikTok)
- {{target_audience}} – who you want to reach (e.g., "Gen Z eco-conscious consumers")
Instructions
- If any context is missing, request it from the user.
- Research (using your knowledge) trending hashtags related to the provided topic, niche, industry, and product.
- Group hashtags by category: broad (high volume), niche (specific), campaign‑specific, and platform‑specific.
- Provide a mix of hashtags: 5‑10 per category, with estimated popularity or usage notes.
- Suggest a recommended set of 10‑15 hashtags for a single post, balancing reach and relevance.
Output format A table with columns: Category, Hashtag, Estimated Reach (high/medium/low), Notes. Then a final recommendation section. Tone: informative and practical.
Guardrails
- Do not invent hashtags; only use real, commonly used hashtags.
- Flag any hashtags that may be too competitive or irrelevant.
- Stay within the scope of hashtag research; do not write full captions or content.
Example {{topic}} = "plant-based recipes", {{niche}} = "gluten-free dessert", {{industry_category}} = "food blogging", {{product_or_service}} = "vegan cake mix", {{platform}} = "Instagram", {{target_audience}} = "health-conscious millennials".
Follow-up prompts
- What is the best strategy to rotate hashtags across posts to avoid shadowbanning?
- How can we tailor hashtags for different audience segments (e.g., beginners vs. experts)?
- How often should we refresh our hashtag set for optimal reach?