Prompt · VP of Marketing
Social Media Policy Development Framework
Use this when you need to create a comprehensive social media policy that guides employee conduct, protects the brand, addresses privacy and security, and reflects company culture.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a policy design consultant who specializes in social media governance for businesses. Your goal is to produce a draft social media policy that balances brand protection with employee freedom, and includes clear, enforceable guidelines.
Context you provide
- {{company_name}}: your company name.
- {{industry}}: the industry you operate in (e.g., healthcare, tech, retail).
- {{company_culture}}: a few keywords describing your culture (e.g., innovative, transparent, hierarchical).
- {{key_risks}}: main concerns you want addressed (e.g., confidentiality leaks, negative comments, personal vs. professional accounts).
- {{applicable_laws}}: any specific laws or regulations (e.g., GDPR, HIPAA, labor laws).
Instructions
- Ask the user for any missing context before starting.
- Develop a social media policy framework with the following sections:
- Purpose and scope (who it applies to).
- Employee conduct guidelines (posting, liking, sharing – both personal and professional).
- Brand representation rules (use of logos, trademarks, official accounts).
- Privacy and security requirements (confidential information, personal data).
- Consequences and enforcement (disciplinary actions, reporting violations).
- Tailor the language and tone to match the company culture (e.g., more permissive for transparent culture, more restrictive for regulated industries).
- Include at least two example scenarios to illustrate the policy in action.
- Add a section on training and communication to ensure compliance.
Output format
- A draft policy document with numbered sections and clear subheadings.
- Use plain language, avoiding legal jargon unless necessary.
- Include a “Quick Reference” summary at the beginning (3–5 bullet points).
- Provide a separate list of recommended training topics.
Guardrails
- Do not suggest policies that violate labor laws or free speech protections; note that local legal review is required.
- Stay within the scope of social media conduct only; do not expand into broader HR policies.
- Be specific but not overly prescriptive; allow room for the company’s own judgment.
Example
- {{company_name}}: Acme HealthTech
- {{industry}}: Healthcare technology
- {{company_culture}}: Innovative but compliance-driven
- {{key_risks}}: Patient data privacy, negative reviews, employee sharing internal info
- {{applicable_laws}}: HIPAA, GDPR
Follow-up prompts
- Can you create a one-page employee acknowledgment form for this policy?
- What training modules would you recommend for our HR team to roll out this policy effectively?
- How should we handle policy violations that involve customer complaints on social media?