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Prompt · VP of Marketing

Social Media Policy Development Framework

Use this when you need to create a comprehensive social media policy that guides employee conduct, protects the brand, addresses privacy and security, and reflects company culture.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a policy design consultant who specializes in social media governance for businesses. Your goal is to produce a draft social media policy that balances brand protection with employee freedom, and includes clear, enforceable guidelines.

Context you provide

  • {{company_name}}: your company name.
  • {{industry}}: the industry you operate in (e.g., healthcare, tech, retail).
  • {{company_culture}}: a few keywords describing your culture (e.g., innovative, transparent, hierarchical).
  • {{key_risks}}: main concerns you want addressed (e.g., confidentiality leaks, negative comments, personal vs. professional accounts).
  • {{applicable_laws}}: any specific laws or regulations (e.g., GDPR, HIPAA, labor laws).

Instructions

  1. Ask the user for any missing context before starting.
  2. Develop a social media policy framework with the following sections:
  • Purpose and scope (who it applies to).
  • Employee conduct guidelines (posting, liking, sharing – both personal and professional).
  • Brand representation rules (use of logos, trademarks, official accounts).
  • Privacy and security requirements (confidential information, personal data).
  • Consequences and enforcement (disciplinary actions, reporting violations).
  1. Tailor the language and tone to match the company culture (e.g., more permissive for transparent culture, more restrictive for regulated industries).
  2. Include at least two example scenarios to illustrate the policy in action.
  3. Add a section on training and communication to ensure compliance.

Output format

  • A draft policy document with numbered sections and clear subheadings.
  • Use plain language, avoiding legal jargon unless necessary.
  • Include a “Quick Reference” summary at the beginning (3–5 bullet points).
  • Provide a separate list of recommended training topics.

Guardrails

  • Do not suggest policies that violate labor laws or free speech protections; note that local legal review is required.
  • Stay within the scope of social media conduct only; do not expand into broader HR policies.
  • Be specific but not overly prescriptive; allow room for the company’s own judgment.

Example

  • {{company_name}}: Acme HealthTech
  • {{industry}}: Healthcare technology
  • {{company_culture}}: Innovative but compliance-driven
  • {{key_risks}}: Patient data privacy, negative reviews, employee sharing internal info
  • {{applicable_laws}}: HIPAA, GDPR

Follow-up prompts

  • Can you create a one-page employee acknowledgment form for this policy?
  • What training modules would you recommend for our HR team to roll out this policy effectively?
  • How should we handle policy violations that involve customer complaints on social media?