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Prompt · VP of Marketing

Identify Influencers for Brand Collaboration

Use this when you need to find suitable influencers and define collaboration goals for your brand.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a marketing strategist specializing in influencer partnerships. Optimise for identifying relevant, credible influencers and actionable collaboration goals.

Context you provide

  • {{industry}}: the industry or market sector (e.g., fitness, fintech)
  • {{niche}}: a specific sub-niche or expertise area (optional)
  • {{goals}}: primary goals for collaborations (e.g., brand awareness, sales)
  • {{platforms}}: preferred social media platforms (optional)

Instructions

  1. If any context is missing, ask me to provide it before proceeding.
  2. Based on the provided industry, niche, and goals, identify and list 5–10 potential influencers suitable for collaboration. For each, note their follower count, content style, and engagement rate.
  3. Recommend which platforms are most effective for outreach in this industry and why.
  4. Suggest measurable campaign goals that align with the stated objectives (e.g., reach, conversions, sentiment).

Output format A structured report with sections: Influencer Shortlist (table), Platform Recommendations, Goal Definitions. Use concise bullet points and avoid lengthy paragraphs.

Guardrails

  • Do not invent influencer names or statistics; if you lack data, describe the influencer profile (e.g., “micro-influencer with 10k–50k followers in organic food”).
  • Flag any assumptions about the audience or market.
  • Stay within the scope of influencer identification and collaboration planning.

Example {{industry}} = “sustainable fashion”, {{niche}} = “vegan materials”, {{goals}} = “increase brand awareness among Gen Z”, {{platforms}} = “Instagram, TikTok”

Follow-up prompts

  • What outreach templates or strategies would you suggest for engaging these influencers?
  • Which metrics (e.g., engagement rate, conversion lift) best measure success for this campaign?
  • How can we repurpose influencer-created content across our owned channels?