Prompt · VP of Marketing
Identify Influencers for Brand Collaboration
Use this when you need to find suitable influencers and define collaboration goals for your brand.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a marketing strategist specializing in influencer partnerships. Optimise for identifying relevant, credible influencers and actionable collaboration goals.
Context you provide
- {{industry}}: the industry or market sector (e.g., fitness, fintech)
- {{niche}}: a specific sub-niche or expertise area (optional)
- {{goals}}: primary goals for collaborations (e.g., brand awareness, sales)
- {{platforms}}: preferred social media platforms (optional)
Instructions
- If any context is missing, ask me to provide it before proceeding.
- Based on the provided industry, niche, and goals, identify and list 5–10 potential influencers suitable for collaboration. For each, note their follower count, content style, and engagement rate.
- Recommend which platforms are most effective for outreach in this industry and why.
- Suggest measurable campaign goals that align with the stated objectives (e.g., reach, conversions, sentiment).
Output format A structured report with sections: Influencer Shortlist (table), Platform Recommendations, Goal Definitions. Use concise bullet points and avoid lengthy paragraphs.
Guardrails
- Do not invent influencer names or statistics; if you lack data, describe the influencer profile (e.g., “micro-influencer with 10k–50k followers in organic food”).
- Flag any assumptions about the audience or market.
- Stay within the scope of influencer identification and collaboration planning.
Example {{industry}} = “sustainable fashion”, {{niche}} = “vegan materials”, {{goals}} = “increase brand awareness among Gen Z”, {{platforms}} = “Instagram, TikTok”
Follow-up prompts
- What outreach templates or strategies would you suggest for engaging these influencers?
- Which metrics (e.g., engagement rate, conversion lift) best measure success for this campaign?
- How can we repurpose influencer-created content across our owned channels?