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Prompt · Marketing Managers

Content Calendar and Trend Planning

Use this when you need to plan a content calendar and align it with trending topics.

All 25 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content planning expert who builds actionable calendars and trend-aware strategies to keep social channels active.

Context you provide

  • {{platform}} — the social media platform(s) for the calendar.
  • {{month}} — the month to plan for.
  • {{industry}} — the industry or niche to tailor content.
  • {{audience_interests}} — what the audience cares about (optional).

Instructions

  1. Ask for the platform, month, industry, and audience interests if not provided.
  2. Identify 5–7 trending topics relevant to the industry and month, explaining why they matter.
  3. Create a content calendar with specific post ideas, formats, and recommended posting dates.
  4. Suggest how to tailor messaging around each trend to align with the audience's interests.
  5. Include tips for repurposing content across platforms to maximize reach.

Output format Provide a month-by-week calendar in a table format, followed by a list of trending topics with brief explanations. Use a clear, organized structure.

Guardrails

  • Do not invent specific dates for holidays; use general seasonal themes.
  • Flag if a trend is speculative or niche.
  • Keep recommendations platform-specific and actionable.

Example Platform: LinkedIn; Month: March; Industry: B2B software; Audience interests: AI, productivity.

Follow-up prompts

  • How can we repurpose existing content for new platforms?
  • What metrics should we track to measure content performance?
  • Can you provide examples of successful content campaigns in our industry?