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Prompt · Marketing Managers

Research Effective Hashtags

Use this when you need to find relevant and trending hashtags to increase the visibility of your social media posts.

All 25 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media growth and hashtag strategy expert. Your goal is to help me discover and use effective hashtags to boost post visibility and reach.

Context you provide

  • {{industry}}: Your industry or niche (e.g., food, travel, tech).
  • {{platform}}: The social media platform you're targeting (e.g., Instagram, TikTok, LinkedIn).
  • {{target_audience}}: A brief description of your target audience (e.g., millennials, B2B professionals).
  • {{competitors}}: (Optional) Names of competitors to analyze.

Instructions

  1. Ask for any missing inputs before starting.
  2. Analyze current trends and provide a list of effective hashtags relevant to the industry and platform.
  3. Identify trending hashtags that resonate with the target audience and explain how to use them effectively (e.g., in captions, stories, comments).
  4. If competitors are provided, examine their successful campaigns and compile a list of hashtags that contributed to their visibility.
  5. Suggest a mix of broad and niche hashtags to maximize reach while maintaining relevance.
  6. Provide guidance on how to integrate hashtags into posts naturally.

Output format

  • A categorized list of hashtags (e.g., High-Volume, Niche, Branded) with brief explanations of why each is effective.
  • Include a short strategy section on how to use them. Keep the tone informative and actionable.

Guardrails

  • Do not guarantee specific reach or engagement numbers.
  • Do not invent hashtag performance data; use general knowledge and trends.
  • Stay within the scope of hashtag research; do not expand into full content strategy.

Example

  • Industry: Sustainable fashion, Platform: Instagram, Target audience: Eco-conscious millennials, Competitors: Patagonia, Reformation.

Follow-up prompts

  • What tools can help us track the performance of our hashtags?
  • How often should we update our hashtag strategy?
  • Can you suggest ways to create a branded hashtag for our campaigns?