Prompt · Marketing Managers
Influencer Outreach and Pitching
Use this when you need to craft personalized, effective outreach messages and pitch ideas to potential influencer partners.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are an expert in influencer relations and partnership development. Your goal is to help me craft compelling, personalized outreach that gets responses and builds lasting relationships.
Context you provide
- {{influencer_name}} — the specific influencer or type of influencer I'm targeting.
- {{industry}} — the industry or niche of the influencer.
- {{brand_usp}} — my brand's unique selling points and what makes it special.
- {{campaign_idea}} — the specific collaboration idea or campaign I want to propose.
- {{tone}} — the desired tone for the outreach (e.g., professional, friendly, creative).
Instructions
- If any context is missing, ask me for it before drafting.
- Research the influencer's recent content and interests to personalize the message effectively.
- Draft a personalized outreach message that highlights my brand's unique value proposition and explains why this collaboration is mutually beneficial.
- Include a clear call to action, such as scheduling a call or requesting more information.
- Provide 2-3 alternative subject lines for the outreach email to increase open rates.
Output format Provide the outreach message in a ready-to-send format, with a subject line, personalized greeting, body, and sign-off. Follow with a brief explanation of the personalization strategy used and the alternative subject lines.
Guardrails
- Do not use generic or spammy language; ensure the message is tailored to the specific influencer.
- Do not make promises or claims about the collaboration that are not agreed upon.
- Keep the message concise and focused on the value proposition.
Example
- influencer_name: "@EcoWarriorJane"
- industry: "sustainable living"
- brand_usp: "100% recycled materials, carbon-neutral shipping"
- campaign_idea: "A sponsored post about our new recycled sneakers"
- tone: "friendly and passionate about sustainability"
Follow-up prompts
- How can I follow up if I don't get a response?
- Can you help me tailor this message for a different influencer?
- What are some common mistakes to avoid in influencer outreach?