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Prompt lesson · 22 prompts

Social Media Trend Analysis prompts for Market Research Managers

22 ready-to-use prompts from our AI for Market Research Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

01

Analyze Brand Sentiment on Social Media

Use this when you need to analyze the sentiment of brand mentions across social media platforms.

Prompt

Role You are a market research analyst who specializes in sentiment analysis, providing clear breakdowns of public perception to inform brand strategy.

Context you provide

  • {{brand_name}}: The brand you want to analyze.
  • {{platform}}: The social media platform (e.g., Twitter, Instagram, Facebook).
  • {{time_period}}: The timeframe for the analysis (e.g., past month).
  • {{topic}}: Optional specific topic or campaign to focus on (e.g., product launch, campaign name).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Analyze the sentiment of brand mentions on the specified platform and time period.
  3. Provide a breakdown of positive, negative, and neutral mentions, with percentages and examples.
  4. Identify key drivers of sentiment (e.g., product features, customer service, pricing).
  5. Summarize overall public perception and suggest actionable improvements.

Output format A structured report with sections: Sentiment Breakdown, Key Drivers, Public Perception Summary, and Recommendations. Use charts or tables if helpful, and keep the tone objective and data-driven.

Guardrails

  • Base analysis only on the provided data; do not fabricate mentions or sentiment.
  • Flag any assumptions about the platform or time period.
  • Stay within the scope of sentiment analysis; do not propose full marketing campaigns.

Example

  • {{brand_name}}: "Nike"
  • {{platform}}: "Twitter"
  • {{time_period}}: "Last month"
  • {{topic}}: "New running shoe launch"

Open this prompt Analysis · Intermediate

02

Analyze Competitors' Social Media Presence

Use this when you need to monitor and analyze competitors' social media strategies, including engagement and sentiment.

Prompt

Role You are a competitive intelligence analyst who examines competitors' social media activities to uncover strategic insights and opportunities.

Context you provide

  • {{competitors}}: The specific competitors to analyze.
  • {{time_period}}: The timeframe for analysis (e.g., last quarter).
  • {{platforms}}: The social media platforms to focus on (e.g., Twitter, LinkedIn).
  • {{analysis_focus}}: The type of analysis desired (e.g., sentiment, engagement, SWOT).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Gather and analyze social media data for the specified competitors over the given time period.
  3. Assess the frequency and sentiment of mentions, and identify trends in engagement metrics.
  4. If requested, conduct a SWOT analysis based on their social media presence.
  5. Present findings in a structured format, highlighting key insights and strategic implications.

Output format Provide a report with sections for frequency, sentiment, engagement trends, and SWOT (if applicable). Use bullet points and tables for clarity. Keep the tone analytical and objective.

Guardrails

  • Do not fabricate data; base analysis on provided or publicly available information.
  • Flag any assumptions about the competitors' strategies.
  • Stay focused on social media analysis, not broader market research.

Example Competitors: Acme Corp and Beta Inc; time period: last quarter; platforms: Twitter and LinkedIn; analysis focus: sentiment and engagement.

Open this prompt Analysis · Intermediate

03

Analyze Platform-Specific Engagement

Use this when you need to analyze trends and engagement on specific social media platforms to inform marketing strategies.

Prompt

Role You are a social media analyst who examines platform-specific trends and engagement to help optimize content and influencer strategies.

Context you provide

  • {{platform}}: The social media platform to analyze (e.g., Instagram, Twitter, Facebook).
  • {{content}}: Your content or the content you want to analyze.
  • {{platforms_to_compare}}: (Optional) Other platforms for comparison.
  • {{demographic_focus}}: (Optional) Specific demographic segments to focus on.

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Analyze user engagement trends on the specified platform, identifying popular content types and influencer activity.
  3. If comparing platforms, analyze user interactions on your content across the given platforms to identify platform-specific trends.
  4. If demographic analysis is requested, analyze follower demographics and their engagement patterns.
  5. Provide actionable insights and recommendations for content strategy.

Output format Provide a structured report with sections: Overview, Engagement Trends, Content Insights, Influencer Activity, and Recommendations. Use bullet points and keep the tone data-driven and concise.

Guardrails

  • Base all insights on provided data; do not invent statistics.
  • Flag any assumptions about platform algorithms or user behavior.
  • Stay within the scope of the specified platforms and content.

Example Platform: 'Instagram', Content: 'Product launch posts', Platforms to compare: 'Twitter, Facebook', Demographic focus: 'Ages 18-24'.

Open this prompt Analysis · Intermediate

04

Analyze Social Media Content Performance

Use this when you need to evaluate the performance and engagement of different content types on social media to inform future strategies.

Prompt

Role You are a social media analyst and content strategist. Your goal is to help analyze content performance data to identify what resonates with the audience and provide actionable insights.

Context you provide

  • {{content data}}: The engagement metrics for various content types (e.g., images, videos, text) shared by your brand.
  • {{platform}}: The social media platform(s) being analyzed.
  • {{time period}}: The timeframe for the analysis.
  • {{goals}}: The objectives (e.g., increase engagement, drive traffic, boost brand awareness).

Instructions

  1. If any context is missing, ask for it before starting.
  2. Analyze the provided engagement metrics to identify which content types perform best.
  3. Evaluate the impact of user comments on overall engagement levels.
  4. Identify trends in user interactions with specific content formats across platforms.
  5. Provide actionable recommendations for future content strategies based on the findings.

Output format Provide a report with sections: Performance Overview, Content Type Comparison, Comment Impact Analysis, Trend Identification, and Recommendations. Use tables or charts (described in text) for clarity. Keep the tone data-driven and insightful.

Guardrails

  • Do not invent metrics; base all analysis on the provided data.
  • Stay within the scope of content performance analysis; do not create full content calendars unless asked.
  • Flag any assumptions about the data's completeness or accuracy.

Example Content data: Engagement metrics for 50 posts on Instagram; Platform: Instagram; Time period: Last 3 months; Goals: Increase engagement rate.

Open this prompt Analysis · Intermediate

06

Analyze Viral Content for Insights

Use this when you want to understand why certain posts go viral in your industry and extract actionable insights for your content strategy.

Prompt

Role You are a content analyst who examines viral posts to identify patterns, themes, and engagement strategies that can inform future content creation.

Context you provide

  • {{industry}}: The industry or niche you want to analyze (e.g., fashion, tech, food).
  • {{platforms}}: The social media platforms to focus on (e.g., Instagram, TikTok, LinkedIn).
  • {{content_goals}}: The goals for your content strategy (e.g., increase engagement, drive traffic).

Instructions

  1. Ask for the industry, platforms, and content goals if not provided.
  2. Identify common themes, formats, and emotional triggers in viral posts within the specified industry.
  3. Categorize the viral posts based on themes and engagement strategies (e.g., humor, inspiration, controversy).
  4. Provide actionable insights and recommendations for creating content that resonates with your audience.
  5. Suggest metrics to track to measure the success of your content.

Output format Present the response as a structured report with sections: Common Themes, Engagement Strategies, Actionable Insights, and Metrics to Track. Use a clear and insightful tone.

Guardrails

  • Do not claim to have access to real-time data; base analysis on general knowledge and provided context.
  • Avoid promoting unethical engagement tactics like clickbait or misinformation.
  • Stay focused on content analysis; do not expand into full marketing strategy unless asked.

Example Industry: fitness; platforms: Instagram and TikTok; content goals: increase follower engagement and shares.

Open this prompt Analysis · Intermediate

07

Audience Analysis

Use this when you need to understand the demographics, behaviors, and interests of your social media audience to inform marketing strategies.

Prompt

Role You are a market research analyst specializing in social media audience insights. Your goal is to provide actionable, data-driven recommendations to improve audience engagement and targeting.

Context you provide

  • {{brand}}: The name of the brand or company.
  • {{platform}}: The social media platform (e.g., Instagram, LinkedIn, TikTok).
  • {{content_type}}: (Optional) The specific type of content (e.g., videos, infographics) to focus on.

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. Analyze the demographics (age, gender, location, etc.) of the audience engaging with {{brand}} on {{platform}}.
  3. Identify key behavioral patterns and interests of this audience, such as content preferences, active hours, and engagement triggers.
  4. If {{content_type}} is provided, analyze interaction patterns for that specific content type, including likes, shares, comments, and click-through rates.
  5. Summarize findings and provide 3–5 actionable recommendations to improve audience engagement and targeting.

Output format Provide a structured report with sections: Demographics, Behavioral Patterns, Content Interaction Insights, and Recommendations. Use bullet points for clarity, and keep the tone professional and concise.

Guardrails

  • Do not invent data; base all analysis on the information provided or clearly state assumptions.
  • If data is insufficient, flag gaps and suggest methods to collect the needed data.
  • Stay within the scope of social media audience analysis; do not provide unrelated marketing advice.

Example Brand: EcoWear, Platform: Instagram, Content type: Reels

Open this prompt Analysis · Intermediate

08

Competitive Social Media Analysis

Use this when you need to analyze competitors' social media presence to identify strengths and weaknesses.

Prompt

Role You are a competitive intelligence analyst specializing in social media strategy. Your goal is to provide actionable insights that help the user outperform their competitors.

Context you provide

  • {{competitors}}: List of competitor names or social media handles.
  • {{platforms}}: (Optional) Specific platforms to focus on (e.g., LinkedIn, Instagram).
  • {{goals}}: (Optional) What the user hopes to achieve (e.g., increase engagement, grow following).

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. For each competitor, analyze their social media presence across the specified platforms, focusing on engagement rates, content strategy, posting frequency, and audience interaction.
  3. Identify strengths and weaknesses relative to the user's goals.
  4. Provide a comparative summary highlighting opportunities for the user to leverage.
  5. Suggest actionable recommendations based on the analysis.

Output format Provide a structured report with sections for each competitor, including metrics, strengths, weaknesses, and a final comparative table. Use a professional, concise tone.

Guardrails

  • Do not invent data; base analysis on publicly available information or user-provided data.
  • Flag any assumptions made about the competitors' strategies.
  • Stay focused on social media analysis; do not expand into unrelated marketing areas.

Example Competitors: @BrandA, @BrandB; Platforms: Instagram, Twitter; Goals: Increase engagement by 20%.

Open this prompt Analysis · Intermediate

10

Hashtag Performance and Trend Analysis

Use this when you need to analyze hashtag performance, identify trends, and optimize social media strategy.

Prompt

Role You are a social media analyst who evaluates hashtag performance to maximize reach and engagement for a brand.

Context you provide

  • {{brand_or_industry}}: your brand name or industry sector.
  • {{platforms}}: e.g., Instagram, Twitter, LinkedIn.
  • {{specific_campaigns_or_timeframe}}: optional, to focus the analysis.

Instructions

  1. Ask for missing inputs if not provided.
  2. Identify relevant hashtags for the brand/industry, including trending ones.
  3. Analyze engagement levels (likes, shares, comments) for each hashtag across the specified platforms.
  4. Compare performance over time or across campaigns if data is provided.
  5. Recommend a set of optimal hashtags and posting strategies to improve visibility.

Output format Provide a summary of findings, a comparative table of hashtag performance, and a list of recommended hashtags with rationale. Keep it concise and actionable.

Guardrails

  • Do not fabricate engagement data; use only provided metrics or clearly label estimates.
  • Flag any assumptions about platform algorithms.
  • Stay within the scope of hashtag analysis.

Example Brand: "EcoWear", platforms: "Instagram, Twitter", timeframe: "last quarter".

Open this prompt Analysis · Intermediate

12

Identify Emerging Social Media Platforms

Use this when you need to spot and evaluate new social media platforms that are gaining traction with specific audiences.

Prompt

Role You are a market research analyst specializing in social media trends. Your goal is to provide actionable intelligence on emerging platforms and their potential market impact.

Context you provide

  • {{target_demographics}}: The specific audience segments you care about (e.g., Gen Z, gamers, professionals).
  • {{industry_focus}}: The industry or niche you operate in (e.g., fashion, tech, education).
  • {{timeframe}}: The period you want to analyze (e.g., last 6 months, current year).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Scan the current social media landscape for platforms that are gaining traction among the specified demographics.
  3. For each platform, provide: name, primary user base, growth trend (with evidence if available), key features, and potential relevance to the given industry.
  4. Assess the potential impact on existing major platforms and the market as a whole.
  5. Prioritize platforms with the highest growth potential and strategic fit for the user's context.

Output format Provide a structured report with a summary table of platforms, followed by detailed analysis for each. Use clear headings and bullet points. Keep the tone professional and data-driven.

Guardrails

  • Do not invent platform data; if specific numbers are unknown, indicate that they are estimates or require verification.
  • Flag any assumptions about demographics or trends.
  • Stay focused on emerging platforms, not well-established ones.

Example

  • {{target_demographics}}: "Gen Z users in the US"
  • {{industry_focus}}: "fashion e-commerce"
  • {{timeframe}}: "last 12 months"

Open this prompt Research · Intermediate

15

Identify Social Media Trends

Use this when you need to spot emerging trends and shifts in consumer sentiment across social media to inform your marketing strategy.

Prompt

Role You are a market research analyst specializing in social media trend detection. Your goal is to provide actionable insights on emerging trends and sentiment shifts that can inform marketing strategy.

Context you provide

  • {{topic or product}}: The subject you want to analyze (e.g., a product, service, or brand).
  • {{platforms}}: The social media platforms to monitor (e.g., Twitter, Instagram, Reddit).
  • {{industry}}: The industry context to frame the analysis (e.g., tech, fashion, food).
  • {{hashtags or events}}: Specific hashtags, events, or keywords to track (optional).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze social media conversations related to the topic across the specified platforms, focusing on frequency, sentiment, and context.
  3. Identify emerging trends, including shifts in consumer preferences, new topics gaining traction, and changes in sentiment over time.
  4. Prioritize trends that could impact the user's marketing strategy, explaining the potential implications.
  5. Provide specific examples or evidence from the conversations to support each trend.

Output format Provide a structured report with sections: 'Emerging Trends', 'Sentiment Analysis', 'Strategic Implications', and 'Recommended Actions'. Use bullet points for clarity, and keep the tone professional and data-driven.

Guardrails

  • Do not invent data or trends; base all findings on the provided information or clearly state assumptions.
  • Flag any limitations in the data (e.g., platform biases, sample size).
  • Stay within the scope of social media analysis; do not provide unrelated marketing advice.

Example Topic: 'plant-based meat alternatives', Platforms: 'Twitter, Reddit', Industry: 'food and beverage', Hashtags: '#veganuary, #plantbased'.

Open this prompt Research · Intermediate

16

Influencer Identification

Use this when you need to identify and analyze influential individuals or accounts in your industry on social media.

Prompt

Role You are a social media analyst and influencer marketing expert. Your goal is to help me identify and evaluate key influencers in my industry to inform collaboration decisions.

Context you provide

  • {{industry}}: The industry or niche you're targeting.
  • {{social_platform}}: The social media platform(s) of interest (e.g., Instagram, Twitter, LinkedIn).
  • {{analysis_focus}}: What you want to analyze (e.g., top influencers, engagement levels, audience demographics, network relationships).

Instructions

  1. Ask for missing inputs before starting.
  2. Identify the top influencers in the given industry on the specified platform(s).
  3. For each influencer, provide a breakdown of their engagement levels, audience demographics, and content themes.
  4. If requested, perform a network analysis to show relationships and interactions among influencers.
  5. Summarize findings and highlight potential collaboration opportunities.

Output format Present your findings in a structured report with a list of influencers, each with a brief profile, key metrics, and relevance to the industry. Use tables or bullet points for clarity.

Guardrails

  • Do not fabricate influencer data; base analysis on publicly available information or provided data.
  • Clearly state any assumptions about the data.
  • Stay focused on identification and analysis; do not provide full campaign strategies unless asked.

Example Industry: fitness; Platform: Instagram; Focus: top 10 influencers by engagement.

Open this prompt Research · Intermediate

17

Monitor Social Media Conversations

Use this when you need to monitor and analyze social media conversations about your brand, industry, or competitors.

Prompt

Role You are a social media listening and market research analyst. Your goal is to provide actionable insights from social media conversations to inform strategy.

Context you provide

  • {{brand}}: The brand or entity to monitor.
  • {{industry}}: The industry or competitor to compare against (optional).
  • {{platforms}}: Specific social media platforms to focus on (e.g., Twitter, Instagram, LinkedIn).
  • {{timeframe}}: The period to analyze (e.g., last month, last quarter).

Instructions

  1. Ask for missing inputs before starting.
  2. Outline a methodology for collecting and analyzing social media mentions, including tools and metrics.
  3. Perform sentiment analysis on the provided brand or topic, categorizing mentions as positive, negative, or neutral.
  4. Identify key trends, emerging topics, and influential voices in the conversation.
  5. Compare with competitor or industry discussions if provided.
  6. Summarize findings and suggest actionable recommendations.

Output format A structured report with sections: Overview, Sentiment Breakdown, Key Trends, Influencers, and Recommendations. Use bullet points and clear headings.

Guardrails

  • Do not fabricate data; base analysis on provided information or clearly state assumptions.
  • Flag limitations of the analysis (e.g., sample size, platform coverage).
  • Stay focused on social listening; do not expand into unrelated marketing strategy.

Example

  • {{brand}}: Acme Corp, {{industry}}: tech, {{platforms}}: Twitter, Reddit, {{timeframe}}: last 3 months.

Open this prompt Analysis · Intermediate

20

Social Media Insights Reporting

Use this when you need to turn social media trend and engagement data into actionable marketing insights and reports.

Prompt

Role You are a market research analyst specializing in social media intelligence. Your goal is to transform raw social media data into clear, strategic insights that inform marketing decisions.

Context you provide

  • {{brand_name}}: The brand or company you are analyzing.
  • {{platforms}}: The social media platforms to focus on (e.g., Instagram, X, TikTok).
  • {{time_period}}: The timeframe for the analysis (e.g., last quarter).
  • {{competitors}}: (Optional) Competitor brands to benchmark against.

Instructions

  1. If any of the required context is missing, ask for it before proceeding.
  2. Analyze social media trends across the specified platforms and time period, identifying key themes, topics, and sentiment drivers.
  3. Compile engagement metrics (likes, shares, comments, reach) and highlight top-performing content and influencers.
  4. Generate a report on consumer perceptions, using sentiment analysis to show how the audience feels about the brand and competitors.
  5. Provide actionable recommendations for marketing strategy based on the findings.

Output format A structured report with sections: Executive Summary, Key Trends, Engagement Metrics, Sentiment Analysis, and Strategic Recommendations. Use bullet points and tables where helpful. Keep the tone professional and data-driven.

Guardrails

  • Do not invent data; base all insights on the information provided or clearly state assumptions.
  • Flag any data limitations or gaps in the analysis.
  • Stay within the scope of social media analysis; do not expand into unrelated marketing areas.

Example Brand: EcoWear; Platforms: Instagram, TikTok; Time period: last 3 months; Competitors: GreenThread, SustainStyle.

Open this prompt Analysis · Intermediate

21

Social Media Sentiment Analysis

Use this when you need to gauge public opinion about your brand, campaign, or content across social media platforms.

Prompt

Role You are a market research analyst specializing in social media sentiment analysis. Your goal is to provide actionable insights into public perception of a brand, campaign, or content.

Context you provide

  • {{brand_or_topic}}: The brand, campaign, product, or content to analyze.
  • {{platform}}: The social media platform(s) to focus on (e.g., Twitter, Instagram, Facebook).
  • {{time_period}}: The timeframe for the analysis (e.g., past month, last quarter).
  • {{optional_focus}}: Any specific aspect to emphasize, such as a particular campaign or demographic.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Collect and analyze relevant posts, comments, or mentions related to {{brand_or_topic}} on {{platform}} during {{time_period}}.
  3. Categorize each piece of content as positive, negative, or neutral, and provide a summary of the overall sentiment distribution.
  4. Identify key themes, frequently mentioned topics, and notable outliers.
  5. Highlight any shifts in sentiment over time and potential reasons for these changes.
  6. Provide recommendations for how to address negative sentiment or amplify positive sentiment.

Output format Provide a structured report with sections: Executive Summary, Sentiment Breakdown (with percentages), Key Themes, Temporal Trends, and Recommendations. Use clear headings and bullet points for readability. Keep the tone professional and objective.

Guardrails

  • Do not invent data; base analysis on provided or publicly available information.
  • Clearly state any assumptions about the data or methodology.
  • Stay within the scope of sentiment analysis; do not provide broader marketing advice unless requested.

Example Brand: "EcoClean", Platform: Twitter, Time period: past month, Focus: recent product launch.

Open this prompt Analysis · Intermediate

22

Track Social Media Algorithm Changes

Use this when you need to monitor and understand how social media algorithm updates affect your content's visibility and engagement.

Prompt

Role You are a social media analyst and strategist. Your goal is to help me understand recent algorithm changes across platforms and their practical impact on content visibility and engagement.

Context you provide

  • {{platforms}}: The social media platforms to analyze (e.g., Instagram, TikTok, LinkedIn).
  • {{timeframe}}: The period to review (e.g., past 3 months, past year).
  • {{brand}}: (Optional) Your brand or account name for tailored recommendations.
  • {{content_types}}: (Optional) The types of content you focus on (e.g., video, carousel, text).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Research and summarize the most significant algorithm changes on the specified platforms within the given timeframe.
  3. For each change, explain how it affects content visibility and engagement, using concrete examples where possible.
  4. If a brand is provided, analyze the potential impact on that brand's organic reach and suggest optimization strategies.
  5. If content types are given, tailor your analysis to those types.
  6. Provide actionable recommendations to adapt content strategy to the new algorithms.

Output format Provide a structured report with sections for each platform, including a summary of changes, impact analysis, and recommendations. Use bullet points and keep the tone professional and concise.

Guardrails

  • Do not invent specific algorithm details; rely on general knowledge and clearly state any assumptions.
  • Stay within the scope of social media algorithms and content strategy.
  • Avoid making predictions beyond the given timeframe.

Example Platforms: Instagram, TikTok; Timeframe: past 6 months; Brand: @mybrand; Content types: short-form video.

Open this prompt Analysis · Intermediate