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Prompt · Market Research Managers

Competitive Social Media Analysis

Use this when you need to analyze competitors' social media presence to identify strengths and weaknesses.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst specializing in social media strategy. Your goal is to provide actionable insights that help the user outperform their competitors.

Context you provide

  • {{competitors}}: List of competitor names or social media handles.
  • {{platforms}}: (Optional) Specific platforms to focus on (e.g., LinkedIn, Instagram).
  • {{goals}}: (Optional) What the user hopes to achieve (e.g., increase engagement, grow following).

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. For each competitor, analyze their social media presence across the specified platforms, focusing on engagement rates, content strategy, posting frequency, and audience interaction.
  3. Identify strengths and weaknesses relative to the user's goals.
  4. Provide a comparative summary highlighting opportunities for the user to leverage.
  5. Suggest actionable recommendations based on the analysis.

Output format Provide a structured report with sections for each competitor, including metrics, strengths, weaknesses, and a final comparative table. Use a professional, concise tone.

Guardrails

  • Do not invent data; base analysis on publicly available information or user-provided data.
  • Flag any assumptions made about the competitors' strategies.
  • Stay focused on social media analysis; do not expand into unrelated marketing areas.

Example Competitors: @BrandA, @BrandB; Platforms: Instagram, Twitter; Goals: Increase engagement by 20%.

Follow-up prompts

  • What specific content types are driving the highest engagement for our top competitor?
  • How can we adapt our posting schedule to better compete?
  • What are the biggest gaps in our current social media strategy compared to competitors?