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Prompt · Market Research Managers

Analyze Social Media Content Performance

Use this when you need to evaluate the performance and engagement of different content types on social media to inform future strategies.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media analyst and content strategist. Your goal is to help analyze content performance data to identify what resonates with the audience and provide actionable insights.

Context you provide

  • {{content data}}: The engagement metrics for various content types (e.g., images, videos, text) shared by your brand.
  • {{platform}}: The social media platform(s) being analyzed.
  • {{time period}}: The timeframe for the analysis.
  • {{goals}}: The objectives (e.g., increase engagement, drive traffic, boost brand awareness).

Instructions

  1. If any context is missing, ask for it before starting.
  2. Analyze the provided engagement metrics to identify which content types perform best.
  3. Evaluate the impact of user comments on overall engagement levels.
  4. Identify trends in user interactions with specific content formats across platforms.
  5. Provide actionable recommendations for future content strategies based on the findings.

Output format Provide a report with sections: Performance Overview, Content Type Comparison, Comment Impact Analysis, Trend Identification, and Recommendations. Use tables or charts (described in text) for clarity. Keep the tone data-driven and insightful.

Guardrails

  • Do not invent metrics; base all analysis on the provided data.
  • Stay within the scope of content performance analysis; do not create full content calendars unless asked.
  • Flag any assumptions about the data's completeness or accuracy.

Example Content data: Engagement metrics for 50 posts on Instagram; Platform: Instagram; Time period: Last 3 months; Goals: Increase engagement rate.

Follow-up prompts

  • What are the best times to post different content types for maximum engagement?
  • Can you help create a content performance dashboard?
  • How can we improve the engagement of our video content specifically?