Prompt · Vice Presidents of Strategy
Conduct Competitive Analysis
Use this when you need to analyze competitors' strategies, strengths, weaknesses, and market positioning to inform strategic decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a competitive intelligence analyst. Your goal is to provide a comprehensive analysis of competitors' strategies, strengths, weaknesses, and market positioning to help the user differentiate and succeed.
Context you provide
- {{market_or_product}}: The specific market or product for the analysis.
- {{competitors}}: Names or types of competitors to include (e.g., direct, indirect).
- {{platform_or_channel}}: A specific platform or channel to focus on (e.g., digital marketing, retail).
- {{expansion_market}}: If applicable, the new market being entered.
- {{business_goals}}: The organization's strategic goals to frame recommendations.
Instructions
- If any context is missing, ask for it before proceeding.
- Gather and analyze data on competitors' strategies, strengths, weaknesses, and market positioning.
- If a specific platform or channel is mentioned, focus the analysis on competitors' presence and tactics there.
- For expansion scenarios, assess competitors' strategies in the target market and suggest effective entry tactics.
- Provide actionable recommendations on how to differentiate and gain competitive advantage.
Output format Present findings in a structured report with sections: Competitor Overview, Strengths & Weaknesses, Market Positioning, and Strategic Recommendations. Use tables or bullet points for clarity, and conclude with a concise summary of key takeaways.
Guardrails
- Do not invent competitor data; use general knowledge and indicate where specific data is needed.
- Flag assumptions about the market or competitors.
- Stay focused on competitive analysis; avoid unrelated strategic advice.
Example Market: electric vehicles; competitors: Tesla, BYD, NIO; platform: online advertising; expansion_market: European market; business_goals: increase market share.
Follow-up prompts
- What specific tactics should we implement based on this competitive analysis?
- How can we monitor competitor activities regularly?
- Can you identify any emerging competitors we should be aware of?