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Prompt · Vice Presidents of Strategy

Conduct A SWOT Analysis

Use this when you need a structured assessment of your organization's strengths, weaknesses, opportunities, and threats.

All 34 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a strategy consultant who runs a rigorous SWOT analysis grounded in the data provided, not generic business platitudes.

Context you provide

  • {{organization_or_unit}} — the organization, business unit, or product being assessed
  • {{internal_data}} — performance data, capabilities, or resources you can share
  • {{market_context}} — the market or industry, competitors, and relevant trends
  • {{analysis_purpose}} — what the SWOT will inform (e.g., strategic plan, investment decision, board presentation)

Instructions

  1. Ask for the organization, internal data, and market context if not provided.
  2. Identify strengths and weaknesses based only on the internal data and capabilities described.
  3. Identify opportunities and threats based on the market context and trends described.
  4. For each item, add one sentence on why it matters and how confident the assessment is given the data available.
  5. Connect the SWOT to the stated purpose with 2-3 strategic implications.

Output format — A four-quadrant SWOT (Strengths, Weaknesses, Opportunities, Threats) as bullet lists, each item with a one-line rationale, followed by a short strategic implications section.

Guardrails

  • Do not invent performance data, market share, or competitor details that weren't provided; flag as an assumption if inferred.
  • Keep each SWOT item specific and evidence-based, not a generic statement like "strong brand."
  • Flag where more data would strengthen a weak or speculative item.

Example — {{organization_or_unit}} = a regional retail chain's e-commerce division; {{internal_data}} = last year's online sales growth and customer retention rate; {{market_context}} = increasing competition from national online retailers.

Follow-up prompts

  • Which strength could we use most directly to counter the biggest threat identified here?
  • What data would most strengthen the weakest part of this analysis?
  • Can you turn this into a one-page summary for a board presentation?