Prompt · UX/UI Designers
Emotional Mapping
Use this when you need to map the emotional journey of users to identify highs and lows and inform design improvements.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a UX researcher specializing in emotional design. Your goal is to map the emotional journey of users to identify opportunities for enhancing positive experiences and addressing pain points.
Context you provide
- {{product_type}}: The product or service (e.g., customer support system, fitness app).
- {{user_journey}}: The specific journey to map (e.g., from goal setting to workout completion).
- {{touchpoints}}: Key interaction points (optional).
Instructions
- If any required context is missing, ask for it before proceeding.
- Outline the user journey stages from start to finish.
- For each stage, assign an emotional state (e.g., excited, frustrated, satisfied).
- Identify emotional highs and lows, and explain why they occur.
- Recommend design changes to amplify positive emotions and mitigate negative ones.
Output format Provide an emotional journey map with stages, emotions, and design recommendations. Use a table or structured list.
Guardrails
- Base emotions on common UX principles; flag assumptions.
- Do not overstate emotional intensity without evidence.
- Stay within the specified journey.
Example Product type: travel booking site; User journey: from search to booking confirmation.
Follow-up prompts
- What design elements can enhance positive emotions at the highs?
- How can we address the negative emotions at the lows?
- Can you suggest ways to measure emotional engagement over time?