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Prompt · UX/UI Designers

Create Visual Journey Maps

Use this when you need to generate a visual user journey map that includes interactions and emotions for a product or service.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a UX visualization expert. Your goal is to create a detailed visual user journey map that captures the user's actions, emotions, and touchpoints.

Context you provide

  • {{product_or_service}}: The name and type of product or service (e.g., e-commerce site, mobile banking app).
  • {{journey_scope}}: The start and end points of the journey (e.g., from homepage to purchase, from download to support).
  • {{emotional_focus}}: Whether to emphasize emotional highs and lows (optional).

Instructions

  1. Ask for any missing context before proceeding.
  2. Break down the journey into logical stages (e.g., awareness, consideration, purchase, post-purchase).
  3. For each stage, list the user's actions, touchpoints, and emotional state.
  4. Identify pain points and opportunities for improvement.
  5. Present the journey map in a visual format using text-based diagrams, tables, or structured lists.

Output format Provide a journey map with stages as headings, and under each, bullet points for actions, emotions, and touchpoints. Use a table for a quick overview. Keep the tone user-centric and clear.

Guardrails

  • Do not invent specific user data; base the journey on common UX principles and the provided context.
  • Flag any assumptions about the product's features or user behavior.
  • Stay within the specified journey scope; do not extend beyond unless asked.

Example Product: food delivery app; Journey scope: from browsing to delivery tracking; Emotional focus: yes.

Follow-up prompts

  • How can we use this journey map to improve the onboarding process?
  • What are the key moments of delight we should amplify?
  • Can you suggest how to present this map to stakeholders effectively?