AI agent for global head of marketings
Brand Tracker Wave Analysis Agent
A wave report showing only statistically meaningful brand shifts with likely causes
What it does
Brand trackers measure awareness, consideration and perception in waves, and many changes that look like movement are just noise. When a new wave arrives, this agent loads it, applies the same weighting as past waves, and compares each metric by brand and audience. It checks the sample profile against the last wave, and reweights if the mix of respondents changed. It tests whether changes are larger than normal sampling error and only calls out real shifts. A competitor's awareness jump after a name change is noted as a wording issue. It links real shifts to campaigns or events and drafts a summary. The marketing lead approves before it goes to leadership.
How it works
Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.
Read the steps as a list
- New wave arrives
- Load data and apply weighting
- Does the sample profile match previous waves?If not: reweight to the target profile and reload. Back to step 2.
- Compare metrics and test for significance
- Link significant shifts to campaigns and events
- Draft wave summary with charts
- Marketing lead approves summaryThe agent waits here for your OK.
- Wave report shared
How it decides
It flags a change as real only when it exceeds the margin of error for that base size.
- Changes within margin of error are reported as stable
- Bases under 100 are not compared
- Campaign links are suggestions, not proof
Make it yours
Every agent is a starting point. You choose these settings for your own situation.
- Metrics and brands tracked
- Significance level
- Weighting targets
- Report template
What keeps you in control
It always asks you first
- Sharing results outside marketing
Hard limits
- No claims of cause without evidence
- Respondent data stays anonymous
It stops when
- Done: report shared
- Stop: wave data missing key questions
Set it up
We guide you through the set-up, step by step
Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.
- One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
- The agent then walks you through connecting your own data, one source at a time
- A downloadable copy with the flow chart, the rules and the full guide
An example run
More agents for global head of marketings
Compliance · Quality control
Marketing Asset Claim Alignment Agent
Campaign assets make only approved, supported claims.
Quality control · Marketing
Marketing Case Study Evidence Agent
Case studies that are persuasive and fully supported.
Communication · Customer service
Customer Review and Reputation Response Agent
Draft accurate, personal replies to every new review within two days, with risky ones flagged for a person.
Analysis · Data cleanup
Marketing Attribution Reconciliation Agent
Produce channel conversion figures that tie to billing within a set margin, with gaps explained.