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Campaign Effectiveness Readout Agent

A reliable readout of campaign impact

AnalysisReportingScience and researchMarketing
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Campaign Effectiveness Readout Agent: what goes in, what the agent does and what you get

What it does

Stakeholders want a clear answer on whether a campaign worked, and a quick comparison can easily mislead. This agent pulls pre and post campaign survey data, sales and media data, and compares exposed and unexposed groups. It checks whether the groups are comparable and whether differences are statistically significant. If the groups differ in makeup, such as more young people among the exposed, it weights them and runs the comparison again. If results are still not significant, it says so plainly and notes the limits. It then writes a readout with lift estimates, confidence ranges and caveats. You approve the readout before it is shared. Edge case: a sales lift that also appears in regions with no campaign is flagged as a possible market effect rather than credited to the campaign.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueApprovedNo 1 STARTS WHEN Post wave closes 2 USES A TOOL Pull survey, sales and media data 3 DOES Compare exposed and unexposed groups 4 CHECKS THE RESULT Are groups comparable and results significant? If not: weight groups or note limits. Back to step 3. 5 DOES Write readout 6 YOU APPROVE Analyst approves readout 7 RESULT Readout shared
Read the steps as a list
  1. Post wave closes
  2. Pull survey, sales and media data
  3. Compare exposed and unexposed groups
  4. Are groups comparable and results significant?If not: weight groups or note limits. Back to step 3.
  5. Write readout
  6. Analyst approves readoutThe agent waits here for your OK.
  7. Readout shared

How it decides

It reports lift only when groups are comparable and differences are significant.

  • Weight unbalanced groups
  • Flag market-wide effects
  • Report confidence intervals

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Significance level (default 95%)
  • Metrics to report
  • Weighting variables
  • Readout template

What keeps you in control

It always asks you first

  • Sharing readout

Hard limits

  • Never overstates results

It stops when

  • Done: shared
  • Stop: no control group

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensAfter a spring TV campaign for a regional bank, the post wave of 1,600 interviews closed on May 20. The agent compared 820 exposed with 780 unexposed people. Its check found the exposed group was 38% under 35 against 22% in the unexposed group. It went back, weighted both groups to the same age and region mix, and reran. Consideration rose 6 points, significant at 95%. The analyst approved the readout.

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