Client Marketing Audit Agent

Consultants start most engagements with a marketing audit, and collecting data from a client's tools can take weeks. Once the client signs, this agent gathers data from analytics, ad accounts, the email platform, the website and social channels, using read-only access only. It first checks that access is available for every tool. If not, it asks the client and waits before auditing that area. It then checks each area against the audit checklist: tracking setup, funnel conversion, channel mix, content gaps and brand consistency. It records each finding with evidence and ranks findings by impact and ease of fixing. It drafts the audit with priorities. The consultant reviews it and presents it to the client. Edge case: tracking errors found early are flagged first, because they affect the accuracy of every other finding.