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AI agent for public health officers

Health Campaign Evaluation Agent

The officer knows whether the campaign changed behavior and which changes improved results.

AnalysisDecisionsGovernmentHealthcare
See how it worksGet access
Health Campaign Evaluation Agent: what goes in, what the agent does and what you get

What it does

Campaigns report how many people saw a message, but rarely whether anyone changed what they do. The agent gathers reach data from ads and events and outcome data such as screening bookings or survey answers. It compares results with the pre-campaign baseline and the goal, and checks for other explanations, such as a change in service hours or a season. It then suggests changes to the message, channel or audience, and tracks them. After a change goes live, it measures again and compares with the previous period. The officer approves every change and every outside report. Edge case: if bookings rose only in areas with a new clinic, the agent notes the clinic as a likely cause.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
ApprovedYes, continueNo 1 STARTS WHEN Monthly campaign review 2 USES A TOOL Collect reach data and outcome data 3 DOES Compare outcomes with baseline and goal 4 DOES Check other explanations such as new services orseasons 5 DOES List what worked and what did not by channel andaudience 6 DOES Propose changes to message, channel or audience 7 YOU APPROVE Officer approves the changes 8 USES A TOOL Apply changes and log the date 9 USES A TOOL Collect new data after the change 10 CHECKS THE RESULT Did the outcome improve compared with the previousperiod after accounting for other factors? If not: Revise or reverse the change, test a differentaudience or channel and measure again. Back to step 3. 11 RESULT Evaluation report and next steps
Read the steps as a list
  1. Monthly campaign review
  2. Collect reach data and outcome data
  3. Compare outcomes with baseline and goal
  4. Check other explanations such as new services or seasons
  5. List what worked and what did not by channel and audience
  6. Propose changes to message, channel or audience
  7. Officer approves the changesThe agent waits here for your OK.
  8. Apply changes and log the date
  9. Collect new data after the change
  10. Did the outcome improve compared with the previous period after accounting for other factors?If not: Revise or reverse the change, test a different audience or channel and measure again. Back to step 3.
  11. Evaluation report and next steps

How it decides

It compares outcome movement with baseline and goals, then tests other explanations before crediting the campaign.

  • Credit the campaign only if the gain beats baseline by the set margin
  • Compare against a control area when one exists
  • A channel with low reach and no outcome is dropped
  • Always list other events in the same period

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Goal and margin
  • Baseline period
  • Channels to compare
  • Review frequency
  • Other events to track

What keeps you in control

It always asks you first

  • Officer approves campaign changes
  • Officer approves what goes into outside reports

Hard limits

  • Never claim cause without checking other explanations
  • Never publish results without approval
  • Never use personal health data in the report

It stops when

  • Done: results are measured against goals and the final report is approved
  • Stop: outcome data is not available

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensA flu vaccine campaign targets adults over 65. Bookings rise 9% against a 15% goal. The agent finds a clinic opened in one district and flags that district's gain as likely not due to the campaign. It proposes moving ad spend from social to a radio slot. After the change, the next month shows a 6% gain outside that district, so the officer keeps the change and asks for another month.

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