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AI agent for data entry specialists

Contact List Suppression Agent

Every opt-out, hard bounce and complaint applied to every list, with proof before the next send

ComplianceRisk managementIT and development
See how it worksGet access
Contact List Suppression Agent: what goes in, what the agent does and what you get

What it does

A person unsubscribes from one list and keeps getting mail from three others. This agent gathers unsubscribe, bounce and complaint records from every system that sends or receives them, then matches them to all active lists, allowing for different spellings of the same address. It removes or flags those contacts in a draft of each list, noting the reason and date. After the change it checks again that no suppressed address remains in any send list, including lists created by other teams. A person approves before the cleaned list is used for sending. Edge case: a contact who unsubscribed from marketing but is still a customer is kept on the transactional list, and the agent leaves that difference visible.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
ApprovedYes, continueYes, continueApprovedNoNo 1 STARTS WHEN Nightly sync or pre-send check 2 USES A TOOL Collect unsubscribes, bounces and complaints fromeach system 3 DOES Normalize addresses and match them against everylist 4 DOES Draft the removals and flags with reason and date 5 YOU APPROVE Specialist approves applying them 6 USES A TOOL Apply the changes to the draft lists 7 CHECKS THE RESULT Does any suppressed address remain in any send list? If not: match on variants such as plus-addresses andre-apply. Back to step 3. 8 USES A TOOL Compare list counts before and after for unexpecteddrops 9 CHECKS THE RESULT Is the drop in line with the suppression count? If not: restore and find the over-removal. Back to step6. 10 YOU APPROVE Compliance approves using the cleaned list 11 RESULT Suppression log and clean lists
Read the steps as a list
  1. Nightly sync or pre-send check
  2. Collect unsubscribes, bounces and complaints from each system
  3. Normalize addresses and match them against every list
  4. Draft the removals and flags with reason and date
  5. Specialist approves applying themThe agent waits here for your OK.
  6. Apply the changes to the draft lists
  7. Does any suppressed address remain in any send list?If not: match on variants such as plus-addresses and re-apply. Back to step 3.
  8. Compare list counts before and after for unexpected drops
  9. Is the drop in line with the suppression count?If not: restore and find the over-removal. Back to step 6.
  10. Compliance approves using the cleaned listThe agent waits here for your OK.
  11. Suppression log and clean lists

How it decides

Hard bounces and complaints are removed everywhere. An unsubscribe is applied to the list type it covers, according to the policy.

  • Remove hard bounces and complaints from all lists
  • Apply an unsubscribe to the list type it covers
  • Match plus-addresses and case variants as the same contact
  • Hold a send when more than 5 percent of a list is suppressed unexpectedly

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Systems to read for opt-outs
  • List types and what each unsubscribe covers
  • Sync schedule
  • Alert threshold for unexpected drops (default 5 percent)

What keeps you in control

It always asks you first

  • Applying suppression changes
  • Releasing the cleaned list for sending

Hard limits

  • Never sends mail or deletes the original records
  • Keeps a log of each suppression and reason

It stops when

  • Done: no suppressed address remains in any send list
  • Stop: a feed is unreachable, so suppression would be incomplete

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensBefore a 40,000-contact campaign, the agent found 612 new unsubscribes, 140 hard bounces and 9 complaints. The check found 22 suppressed contacts still present as plus-addresses in a partner list. It reapplied with variant matching, and the second check was clean. The count dropped by 761, which matched. Compliance approved the send.

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