AI agent for real estate brokers
Expired and Withdrawn Listing Outreach Agent
Every expired or withdrawn listing is reviewed and contacted with a relevant plan, within the rules
What it does
Expired listings are warm leads, but most agents contact them once or not at all. This agent finds listings that expired or were withdrawn in the last week. For each one it studies why it failed: price history, days on market, photos, description and showing activity. It decides the most likely cause, such as high price, poor photos or limited exposure, and drafts a tailored outreach with a plan that fits. It checks the do-not-call and do-not-contact lists before any message is queued. It tracks replies and drafts the next touch on a schedule, stopping on any opt-out or after the set number of touches. The agent approves each message. Edge case: the owner already relisted with another agent, so the agent drops the lead.
How it works
Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.
Read the steps as a list
- New expired or withdrawn listings appear
- Pull listing history, price changes and days on market
- Compare with area averages and judge the most likely reason it failed
- Is the lead still open and not relisted or flagged?If not: drop the lead and note the reason. Back to step 2.
- Check do-not-call and do-not-contact lists
- Draft a tailored message with a short plan
- Agent approves each messageThe agent waits here for your OK.
- Send and log; watch for replies
- Did the owner reply or opt out?If not: draft the next touch on schedule, up to the limit. Back to step 6.
- Lead booked, parked or closed with a record
How it decides
The likely failure cause is picked from price drops, days on market compared to area average, and listing quality. A lead is dropped when the home relists or the owner opts out.
- Name price as the likely cause when the home sat over twice the area average days with fewer than two drops
- Drop a lead as soon as it appears relisted
- Stop at the touch limit or the first opt-out
- Never message a number on a do-not-contact list
Make it yours
Every agent is a starting point. You choose these settings for your own situation.
- Number of touches and spacing (default 4 over 3 weeks)
- Channels used
- Tone of the message
- Days after expiry to start
What keeps you in control
It always asks you first
- Agent approves every message before it is sent
Hard limits
- Never contact numbers on do-not-contact lists
- Do not criticize the prior agent
- Never send without approval
It stops when
- Done: appointment booked or lead closed
- Stop: opt-out, relist or touch limit reached
Set it up
We guide you through the set-up, step by step
Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.
- One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
- The agent then walks you through connecting your own data, one source at a time
- A downloadable copy with the flow chart, the rules and the full guide
