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AI agent for product marketing managers

Feature Release Messaging Sync Agent

Have every public and sales message updated to match each release within a week.

CommunicationMarketing
See how it worksGet access
Feature Release Messaging Sync Agent: what goes in, what the agent does and what you get

What it does

A feature launches on Tuesday, and three months later the pricing page, sales deck and help articles still describe the old way. When a release goes out, the agent reads the release notes and works out which messages are affected. It searches the website, sales decks, help center and email templates for statements the release changes, such as a limit raised, a feature renamed or a new integration. It drafts updated text for each place and notes the owner. It then checks consistency across all of them, so the website, deck and help page use the same names and numbers. After the owners edit, the agent searches again to confirm that old wording is gone. Edge case: a staged rollout where only some customers have the feature. The manager approves.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueApprovedYes, continueNoNo 1 STARTS WHEN Release notes are published 2 USES A TOOL Read the notes and list what changed 3 USES A TOOL Search the website, decks, help center and templatesfor affected text 4 DOES Draft updated wording for each location 5 DOES Compare the drafts with each other for names andnumbers 6 CHECKS THE RESULT Do all drafts use the same names, numbers andclaims? If not: align the drafts and note the final wording.Back to step 3. 7 YOU APPROVE Manager approves the updates 8 USES A TOOL Send each update to its owner with the exact change 9 USES A TOOL After 7 days, search again for the old wording 10 CHECKS THE RESULT Is the old wording gone everywhere? If not: remind the owners of the remaining places. Backto step 8. 11 RESULT Messaging sync report
Read the steps as a list
  1. Release notes are published
  2. Read the notes and list what changed
  3. Search the website, decks, help center and templates for affected text
  4. Draft updated wording for each location
  5. Compare the drafts with each other for names and numbers
  6. Do all drafts use the same names, numbers and claims?If not: align the drafts and note the final wording. Back to step 3.
  7. Manager approves the updatesThe agent waits here for your OK.
  8. Send each update to its owner with the exact change
  9. After 7 days, search again for the old wording
  10. Is the old wording gone everywhere?If not: remind the owners of the remaining places. Back to step 8.
  11. Messaging sync report

How it decides

Any text that contradicts or omits the new behavior is flagged. Updates are consistent when names, numbers and claims match across all locations.

  • Flag any text that mentions the old name, limit or flow
  • Use the product team's name for the feature everywhere
  • Mark staged rollouts and say who has access
  • Check again 7 days after sending updates

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Locations to search
  • Check delay (default 7 days)
  • Naming guide
  • Owners by location
  • Release types that trigger a sync

What keeps you in control

It always asks you first

  • Manager approves the updated wording
  • Manager approves messages to owners about overdue changes

Hard limits

  • Never edit pages or decks itself
  • Do not announce unreleased features

It stops when

  • Done: old wording removed everywhere
  • Stop: the release is rolled back, undo the update plan

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensA release raises the free plan limit from 3 to 10 projects and renames 'Boards' to 'Workspaces'. The agent finds the old limit on the pricing page, 2 decks and 4 help articles. It drafts changes. The drafts disagree on 'Workspace' vs 'Workspaces', so it aligns them. After the manager approves, 6 owners get the changes. A week later, one article still says 3 projects. The agent reminds the owner.

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