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AI agent for seo specialists

Keyword Cannibalization Resolution Agent

Give each query one clear page and confirm that rankings improve

DecisionsIT and developmentMarketing
See how it worksGet access
Keyword Cannibalization Resolution Agent: what goes in, what the agent does and what you get

What it does

Three of the site's pages rotate in and out of the results for the same query, and none stays on page one. This agent finds queries where several pages alternate in the search results, using search data over several weeks. It compares the content, internal links, backlinks and intent of the competing pages and picks the page that should win. It proposes a fix: merge pages, redirect the weaker one, change internal link anchors or rework a page for a different query. After the specialist approves a change, it tracks rankings for the query. If rankings fall, it proposes to revert. The specialist approves each change. Edge case: two pages serve different intents, one informational and one commercial, so the agent keeps both and separates their targets.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueApprovedYes, continueNoNo 1 STARTS WHEN Monthly review 2 USES A TOOL Pull query and page performance for the last 8 weeks 3 DOES Find queries where several pages alternate or splitimpressions 4 USES A TOOL Compare content, internal links, backlinks andintent of the pages 5 CHECKS THE RESULT Do the pages serve the same intent? If not: keep both pages and separate their targetqueries. Back to step 3. 6 DOES Pick the winning page and propose merge, redirect orlink changes 7 YOU APPROVE Specialist approves each change 8 USES A TOOL Apply the change and record the starting positions 9 USES A TOOL Track rankings and clicks for 4 weeks 10 CHECKS THE RESULT Did the query rank better than before? If not: propose to revert the change and try analternative. Back to step 6. 11 RESULT Cannibalization report with results
Read the steps as a list
  1. Monthly review
  2. Pull query and page performance for the last 8 weeks
  3. Find queries where several pages alternate or split impressions
  4. Compare content, internal links, backlinks and intent of the pages
  5. Do the pages serve the same intent?If not: keep both pages and separate their target queries. Back to step 3.
  6. Pick the winning page and propose merge, redirect or link changes
  7. Specialist approves each changeThe agent waits here for your OK.
  8. Apply the change and record the starting positions
  9. Track rankings and clicks for 4 weeks
  10. Did the query rank better than before?If not: propose to revert the change and try an alternative. Back to step 6.
  11. Cannibalization report with results

How it decides

It flags a query when two or more pages swap positions or share impressions, and chooses the winner by intent match, links and past performance.

  • Flag a query when 2 pages each have over 20% of impressions
  • Choose the winner by intent, then backlinks, then performance
  • Keep separate pages for different search intents
  • Revert when average position worsens by over 3 places after 4 weeks

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Impression share threshold (default 20%)
  • Tracking period (default 4 weeks)
  • Revert threshold
  • Queries in scope
  • Data sources

What keeps you in control

It always asks you first

  • Specialist approves each merge, redirect or link change
  • Content owner approves page changes

Hard limits

  • Never delete or redirect pages without approval
  • Never judge results before 4 weeks

It stops when

  • Done: the query ranks better with one clear page
  • Stop: the change is reverted and the case is closed with notes

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensThe query 'project plan template' showed 3 pages with 38%, 31% and 29% of impressions and an average position of 11. Two pages shared an intent and one was a template download. The agent proposed merging the older guide into the main one with a redirect. After the change, four weeks later the position was 7 for the main page, so the first check passed. Another query's merge dropped from 9 to 14, so the check failed and the agent reverted it.

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