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AI agent for marketing coordinators

Live Event Social Coverage Agent

Cover the key moments with accurate posts, even as the schedule changes.

CreatingMarketingPR and communicationsHospitality and events
See how it worksGet access
Live Event Social Coverage Agent: what goes in, what the agent does and what you get

What it does

At a live event, the social team juggles speakers, photos and quotes, and the schedule changes while posts are queued. Before the event the agent builds a coverage plan from the agenda: key moments, shots to capture, quotes to catch, the hashtag and who covers what. During the event it tracks which moments have been captured and drafts posts from the photos, notes and quotes the team uploads, checking names and titles against the speaker list. When the schedule shifts, such as a delayed keynote, it adjusts the plan, reorders the drafts and flags posts that are now wrong. It checks each draft against the sponsor and embargo rules. After the event it assembles a recap list. Edge case: a speaker who asks not to be quoted. The coordinator approves every post.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
ApprovedYes, continueYes, continueApprovedNoNo 1 STARTS WHEN Event plan is requested 2 DOES Build the coverage plan with moments, shots andowners 3 YOU APPROVE Coordinator approves the plan 4 USES A TOOL During the event, read uploaded photos and notes 5 DOES Mark each planned moment captured or missing 6 DOES Draft posts from the material with names and quotes 7 CHECKS THE RESULT Do names, titles and quotes match the speaker listand notes? If not: correct the draft or mark it for the coordinatorto confirm. Back to step 6. 8 USES A TOOL Check the agenda for changes and sponsor or embargorules 9 CHECKS THE RESULT Is the plan still valid after any schedule change? If not: rebuild the order of moments and flag draftsthat are now wrong. Back to step 2. 10 YOU APPROVE Coordinator approves each post 11 RESULT Recap list with posts and missed moments
Read the steps as a list
  1. Event plan is requested
  2. Build the coverage plan with moments, shots and owners
  3. Coordinator approves the planThe agent waits here for your OK.
  4. During the event, read uploaded photos and notes
  5. Mark each planned moment captured or missing
  6. Draft posts from the material with names and quotes
  7. Do names, titles and quotes match the speaker list and notes?If not: correct the draft or mark it for the coordinator to confirm. Back to step 6.
  8. Check the agenda for changes and sponsor or embargo rules
  9. Is the plan still valid after any schedule change?If not: rebuild the order of moments and flag drafts that are now wrong. Back to step 2.
  10. Coordinator approves each postThe agent waits here for your OK.
  11. Recap list with posts and missed moments

How it decides

Moments are ranked by importance. A draft is ready when names, titles and quotes match the speaker list and the notes and no rule blocks it.

  • Rank keynotes and sponsor moments first
  • Do not quote anyone without a note or recording
  • Hold any post on an embargoed announcement
  • Post at most 1 item per moment unless it is a keynote

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Event hashtag and channels
  • Number of moments covered
  • Rules for sponsors and embargoes
  • Team roles
  • Post length

What keeps you in control

It always asks you first

  • Coordinator approves the plan
  • Coordinator approves every post

Hard limits

  • Never post without approval
  • Do not share unconfirmed quotes

It stops when

  • Done: event ends and recap list is complete
  • Stop: a safety incident occurs, pause all posting

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensThe keynote slips 40 minutes. The agent shifts the plan, moves a drafted quote post and flags a post that says 'happening now'. A draft quote names 'Dr. Kim, VP of Research', but the speaker list shows 'Director of Research'. It corrects the title and the coordinator approves. By closing, 18 of 22 moments are captured, and 4 are listed as missed.

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