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AI agent for public relations specialists

Media Correction Evidence Agent

Correction requests that are justified and precise.

Quality controlPR and communications
See how it worksGet access
Media Correction Evidence Agent: what goes in, what the agent does and what you get

What it does

When news coverage looks wrong, correction requests are often poorly evidenced or aimed at opinions. When a team member flags an article, this agent first checks whether the disputed passage is a factual claim that can be proven wrong. Opinions are closed with a note. For factual claims, it compares the statement with dated, approved evidence. If the evidence clearly contradicts the claim, it drafts a narrow correction request for that sentence only. If the evidence is weak or only differs slightly, it explains why a request is not justified. It tracks the article for later changes. Media relations approves any contact with journalists. Edge case: an article calls the product overpriced, which is opinion.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueYes, continueApprovedNoNo 1 STARTS WHEN Article flagged 2 USES A TOOL Locate the disputed passage and its sources 3 CHECKS THE RESULT Is the disputed passage a factual claim? If not: close as opinion. Back to step 2. 4 USES A TOOL Compare with dated approved evidence 5 CHECKS THE RESULT Does evidence clearly contradict it? If not: explain insufficient support. Back to step 4. 6 DOES Draft a narrow correction request 7 YOU APPROVE Media relations approves contact 8 RESULT Documented correction case
Read the steps as a list
  1. Article flagged
  2. Locate the disputed passage and its sources
  3. Is the disputed passage a factual claim?If not: close as opinion. Back to step 2.
  4. Compare with dated approved evidence
  5. Does evidence clearly contradict it?If not: explain insufficient support. Back to step 4.
  6. Draft a narrow correction request
  7. Media relations approves contactThe agent waits here for your OK.
  8. Documented correction case

How it decides

It checks whether the statement is falsifiable and supported by evidence before drafting.

  • Opinions are never treated as factual errors.
  • Evidence must clearly contradict, not just differ.
  • Correction requests cover only the disputed sentence.
  • No legal allegations in any request.

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Approved evidence sources and how recent they must be
  • Who can flag articles
  • Tracking period after a request (default 30 days)
  • Who approves contact with journalists

What keeps you in control

It always asks you first

  • Contacting journalists
  • Public rebuttals
  • Legal allegations

Hard limits

  • No contact without approval.

It stops when

  • Done: case closed or drafted.

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensOn 3 April a sales manager flags an article. The agent finds two disputed passages. One calls the product 'overpriced', which fails the factual claim check, so it is closed as opinion. The other says the company has 40 stores; the approved annual report dated 31 January says 52. The agent drafts a one-line correction request with the source. Media relations approves contacting the editor.

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