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AI agent for public affairs specialists

Press Inquiry Coordination Agent

Accurate, approved press responses before the journalist's deadline.

Press Inquiry Coordination Agent: what goes in, what the agent does and what you get

What it does

Journalists ask questions with tight deadlines, while the facts and spokesperson approvals sit in different places. When a press inquiry arrives, this agent pulls out each factual question and searches the approved fact library for a current, approved source. It drafts answers only where that support exists. Questions it cannot answer go to an internal owner as a task with the journalist's deadline, ordered by urgency. When a fact or approval changes before sending, it refreshes the draft. The communications lead approves and sends every response. The agent never takes positions or agrees to embargoes. Edge case: the journalist asks for headcount and no current approved number exists, so HR gets a task.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueApprovedNo 1 STARTS WHEN Press inquiry arrives 2 DOES Extract each factual question 3 USES A TOOL Search the approved fact library 4 CHECKS THE RESULT Is each answer backed by a current approved source? If not: assign the question to an internal owner. Backto step 3. 5 DOES Draft the response 6 YOU APPROVE Communications lead approves and sends 7 RESULT Source-linked press response
Read the steps as a list
  1. Press inquiry arrives
  2. Extract each factual question
  3. Search the approved fact library
  4. Is each answer backed by a current approved source?If not: assign the question to an internal owner. Back to step 3.
  5. Draft the response
  6. Communications lead approves and sendsThe agent waits here for your OK.
  7. Source-linked press response

How it decides

It answers only from current approved sources and routes everything else to owners, prioritizing by deadline.

  • Answer only from current approved sources.
  • Questions without support go to a named owner with a deadline.
  • Prioritize by journalist deadline.
  • Nothing is sent without communications lead approval.

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Where the approved fact library lives
  • Maximum age of an approved fact (default 6 months)
  • Owner map for unanswered topics
  • Internal deadline buffer before the journalist's deadline (default 2 hours)

What keeps you in control

It always asks you first

  • Replying to journalists
  • Spokesperson positions
  • Embargo commitments

Hard limits

  • Never sends.

It stops when

  • Done: response ready.
  • Waiting: owners.

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensA trade reporter emails at 10:00 on 6 March with 5 questions and a 16:00 deadline. The agent finds approved sources for 4. The source check fails on headcount: the latest approved figure is from last year. It assigns HR a task due at 14:00. HR confirms 1,140 employees at 13:20. The agent updates the draft. The communications lead approves and sends at 15:10.

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