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AI agent for media relations specialists

Media Coverage Attribution Agent

Coverage numbers that count unique reporting accurately.

Media Coverage Attribution Agent: what goes in, what the agent does and what you get

What it does

Coverage reports often count the same story many times when regional sites republish a wire article. For each monthly report, this agent finds related versions of articles. It checks provenance, such as bylines, wire tags and publication metadata, to tell syndicated copies apart from independent reporting. Confirmed syndication counts once plus a syndication note. Relationships it cannot confirm are labeled uncertain instead of merged. It then recalculates the summary numbers and checks that totals add up. The analyst approves the report. Edge case: metadata links four regional articles to one wire story, so they count as one story with syndication.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueYes, continueApprovedNoNo 1 STARTS WHEN Monthly coverage report cycle 2 USES A TOOL Collect articles for the period 3 USES A TOOL Identify related versions 4 CHECKS THE RESULT Is the relationship confirmed by provenance? If not: label it uncertain. Back to step 3. 5 USES A TOOL Recalculate summaries 6 CHECKS THE RESULT Do totals reconcile with the article list? If not: recount the affected groups. Back to step 5. 7 YOU APPROVE Analyst approves the report 8 RESULT Deduplicated coverage review
Read the steps as a list
  1. Monthly coverage report cycle
  2. Collect articles for the period
  3. Identify related versions
  4. Is the relationship confirmed by provenance?If not: label it uncertain. Back to step 3.
  5. Recalculate summaries
  6. Do totals reconcile with the article list?If not: recount the affected groups. Back to step 5.
  7. Analyst approves the reportThe agent waits here for your OK.
  8. Deduplicated coverage review

How it decides

It uses provenance metadata and keeps uncertain links labeled.

  • Syndicated copies count once, with a syndication note.
  • Uncertain relationships stay labeled, not merged.
  • Totals must reconcile before approval.

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Provenance signals to trust (wire tags, bylines, canonical links)
  • How uncertain links are shown
  • Report period (default monthly)
  • Who approves the report

What keeps you in control

It always asks you first

  • External reporting
  • Reputational claims

Hard limits

  • No inflated claims.

It stops when

  • Done: summary recalculated.

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensThe March coverage report starts with 212 articles. The agent finds 38 groups of related versions. The provenance check fails for 6 groups with no wire tag or shared byline, so they are labeled uncertain. In one group, four regional articles carry the same wire tag and count as one story with four syndications. Unique stories fall to 151. The analyst approves.

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