AI agent for innovation strategists
Product Concept Test Run Agent
A clear go, refine or stop decision for each concept based on a valid test
What it does
New concepts should be tested with target customers before money is spent, but quick surveys often reach the wrong people. This agent drafts the concept card, questions and target audience from the brief. The strategist approves the setup and budget. It then runs the test through the chosen survey or landing page tool and monitors responses. It checks the sample matches the target audience and reaches at least 200 target respondents; if not, it adjusts targeting and keeps the test open. When two concepts are tested together, it rotates their order to avoid bias. It compares top-two-box purchase intent and appeal with benchmarks from earlier tests and drafts a go, refine or stop recommendation. The strategist approves the decision. Edge case: two concepts are tested together, so the agent rotates their order.
How it works
Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.
Read the steps as a list
- Concept brief approved
- Draft concept card, questions and audience
- Strategist approves test setup and budgetThe agent waits here for your OK.
- Run the test and collect responses
- Does the sample match target audience and size?If not: adjust targeting and keep the test open. Back to step 4.
- Compare results with benchmarks
- Draft recommendation
- Strategist approves decisionThe agent waits here for your OK.
- Decision logged in the pipeline
How it decides
It compares purchase intent and appeal with past benchmarks once the sample matches the target.
- Minimum 200 target respondents
- Top-two-box intent compared with benchmark
- Multiple concepts rotated
Make it yours
Every agent is a starting point. You choose these settings for your own situation.
- Sample size
- Benchmarks
- Test tool
- Questions
What keeps you in control
It always asks you first
- Test setup and spend
- Final decision
Hard limits
- No real sales or payments taken
- Respondent data anonymous
It stops when
- Done: decision logged
- Stop: budget exhausted
Set it up
We guide you through the set-up, step by step
Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.
- One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
- The agent then walks you through connecting your own data, one source at a time
- A downloadable copy with the flow chart, the rules and the full guide
