AI agent for market research managers
Social Listening Trend Agent
A weekly brief on real emerging conversation topics
What it does
Online conversation about a brand changes fast, and listening dashboards are full of noise. Each week this agent collects mentions from the listening tool, removes spam and bots, and groups mentions into topics. It compares topic volume and sentiment with the previous four weeks and flags topics growing fast. For each flagged topic it reads a sample to make sure it is real, not one viral post or a keyword mix-up. If it is noise, it refines the keyword rules and reruns. When the brand name is also a common word, it adds exclusion terms and checks the sample again. It drafts a short trend brief. The research manager approves before sharing.
How it works
Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.
Read the steps as a list
- Weekly listening run
- Export mentions and remove spam and bots
- Group mentions into topics and compare with prior weeks
- Is each fast-growing topic relevant in a sample of 20 posts?If not: refine keyword and exclusion rules and rerun. Back to step 2.
- Rate topics by growth and unique authors
- Draft trend brief
- Research manager approves the briefThe agent waits here for your OK.
- Trend brief shared
How it decides
It flags topics growing faster than set levels with enough unique authors, after confirming relevance on a sample.
- At least 50 unique authors to count as a trend
- Growth over 50% vs four-week average flagged
- Sample relevance below 80% means refine rules
Make it yours
Every agent is a starting point. You choose these settings for your own situation.
- Keyword and exclusion rules
- Growth threshold
- Minimum unique authors
- Brief format
What keeps you in control
It always asks you first
- Sharing outside the team
- Any public response
Hard limits
- Never posts or replies
- Reports authors only in aggregate
It stops when
- Done: brief shared
- Stop: listening tool export fails
Set it up
We guide you through the set-up, step by step
Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.
- One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
- The agent then walks you through connecting your own data, one source at a time
- A downloadable copy with the flow chart, the rules and the full guide
An example run
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