About Chloe by Close
Chloe by Close is an AI voice agent built directly into the Close CRM that handles lead outreach and routine sales tasks. It can place calls, reply to emails and SMS, enrich contact records, take notes, and update the CRM automatically so teams don't need separate voice integrations.
Review
Chloe aims to be a native AI teammate for sales teams using Close, focusing on voice-first outreach while also covering follow-up and CRM maintenance. The integration removes the need to stitch together separate services and is presented as a way to increase outreach volume and capture pipeline without immediately hiring more SDRs.
Key Features
- Built-in AI voice calling that uses CRM context to tailor conversations.
- Automatic CRM updates: notes, contact enrichment, status changes and follow-ups recorded in real time.
- Multi-channel handling: calls, emails and SMS managed from the same agent.
- Fast setup for Close customers and included AI credits on qualifying plans.
- Approval and automation modes to support staged rollouts and oversight.
Pricing and Value
Chloe is offered as a feature for Close customers rather than a separate vendor add-on; Close provides free Chloe credits on eligible plans and advertises that no extra seat or commission is required to start. There have also been limited-time promotions for percentage discounts on Close subscriptions. The value proposition centers on reducing outsourcing or hiring costs by automating repetitive outreach, increasing contact velocity, and helping teams book more meetings with fewer human hours.
Pros
- Native integration means CRM context is available to the agent without extra syncing work.
- Voice-first approach often yields faster follow-up on new leads compared with manual processes.
- Reduces manual data entry by capturing notes and updating records automatically.
- Quick to set up for existing Close users and can be rolled out incrementally with approval modes.
- Reportedly drives measurable call volume and pipeline increases for trial users.
Cons
- Currently available to Close customers (U.S. availability noted), so it's not an option for teams on other CRMs.
- Teams that move to full automation without oversight may see churn; an approval-first rollout is often recommended.
- Organizations needing very deep customization or advanced automation beyond Close's offerings may find limits.
Overall, Chloe is best suited for small to mid-sized sales teams already using Close who want to increase outreach speed and free reps from repetitive tasks. Teams that prefer a staged approach to automation and keep human oversight on edge cases will likely get the clearest ROI. For Close customers evaluating voice automation, starting with the included credits and an approve-first setup is a practical way to test impact.
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