Vurge

Vurge: AI data extraction inside Google Sheets that scrapes prospect websites for accurate SMB enrichment. No new apps-just prompts in Sheets to fetch the fields your GTM team needs.

Vurge

About Vurge

Vurge is an AI-driven web scraping add-on that brings website data extraction directly into Google Sheets. It lets users pull structured fields from public web pages into spreadsheets quickly, aiming to reduce manual copy/paste work for outreach and data-enrichment tasks.

Review

Vurge targets teams that already live in Google Sheets and need to collect data from company or prospect websites without learning a new tool. The extension focuses on simplicity and in-sheet workflow, offering an approachable interface for non-technical users while handling common web scraping concerns like rate limiting.

Key Features

  • AI-driven extraction that maps website content into structured spreadsheet fields.
  • Native Google Sheets integration as an add-on, so data lands directly in your sheets.
  • Capability to extract contact details, founder info, bios and other public site data.
  • Built-in handling for rate limits to reduce interruptions when scraping multiple pages.
  • Simple prompt-based workflow intended for non-technical users (no coding required).

Pricing and Value

Vurge is offered as a paid product (the listing indicates payment is required). Specific plan details are not provided on the launch summary, so prospective users should expect subscription-style pricing and evaluate cost against their scraping volume and frequency needs. The main value proposition is time saved by keeping enrichment workflows inside Google Sheets, which can reduce tool switching and onboarding overhead for small sales and marketing teams.

Pros

  • Integrates directly with Google Sheets, keeping data where many teams already work.
  • Easy, prompt-based approach suited for non-technical users and quick tasks.
  • Can extract a wide range of public website fields, useful for prospect enrichment.
  • Rate limit handling helps when processing lists of pages at scale.
  • Compact workflow reduces manual copy/paste and spreadsheet cleanup effort.

Cons

  • Cannot scrape pages that require authentication, which limits sources like social profiles behind login walls.
  • Onboarding and trial experience may feel restrictive if you want to test before committing to payment.
  • Detailed pricing and plan limits (requests per month, field limits, etc.) are not clearly listed in the launch summary.

Vurge is best for small to mid-size GTM and sales teams who use Google Sheets as their primary workspace and need a faster way to enrich prospect lists from public websites. It works well when you need structured fields from many public pages and want to avoid adding a separate app to your stack; teams that need authenticated-site scraping or want a generous trial before buying should check limits and roadmap before purchasing.



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