What's Up With That?

About What's Up With That?

What's Up With That? is a browser extension that gives immediate, contextual insights about the article or page you're reading. It builds a quick map of the state of the art for the topic, highlights what is new or important in roughly ten seconds, and offers a suite of mental-model-based tools to explore ideas further.

Review

The extension is built for people who read a lot and want faster, more structured thinking without starting from scratch. It combines fast summarization with a library of 35+ analysis methods so you can move from reading to actionable research or decision-making more quickly, though output quality depends on the source content and browser support.

Key Features

• Instant article analysis that highlights new or significant points in about ten seconds.
• Generates a compact "map" of the state of the art for the topic being read.
• Access to 35+ tools based on mental models (for example, Red Team or causal diagrams) to analyze, critique, or expand on content.
• Auto-captures data points from reading sessions and can compile a Reading Review that consolidates recent readings by theme.
• Power tools drawer with the option to pin favorites and run a recommended sequence as a research plan.

Pricing and Value

There is a free tier and a free trial to test core features. The paid plan advertised is US$15 per month for unlimited page analyses, which positions the tool as an affordable productivity add-on for frequent readers and researchers. The value comes from time saved on background research, structured prompts that guide thinking, and the ability to collect decision-ready data while reading.

Pros

• Very fast contextual summaries that point out what is new or significant on a page.
• Wide range of mental-model-based tools that encourage structured thinking beyond simple summarization.
• Features that support compounding learning, like automated data capture and Reading Review generation.
• Customizable interface for pinning favorite tools and running multi-step research plans with one click.

Cons

• Some users report browser compatibility hiccups; behavior can vary by browser and page structure.
• There is a short learning curve to choose the right tools and avoid generating too much analysis for a single article.
• Export options like polished PDF or spreadsheet exports are limited or still in development.

Overall, What's Up With That? is best for researchers, product or strategy teams, journalists, and power readers who want structured, faster insights from what they read. If you frequently synthesize many articles into decisions or briefs, the extension can become a useful part of your workflow once you learn which tools fit your needs.

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