Certification
Certification: AI-Powered PR and Communications Strategy Specialist
Show the world you have AI skills in PR and communications. Stand out with expertise in AI-driven strategy, media relations, and digital storytelling—demonstrating your readiness for the future of public relations.
The exam
Take the certification exam
Multiple-choice questions about the course. Pass with 70% or more and your certificate is issued at once, with a public page and an "Add to LinkedIn" button.
What the exam covers
2 questions from each of the 12 chapters of the course
20 multiple-choice questions, drawn fresh for every attempt. Pass with 70% or more.
- 01Introduction and overview3:56
- 02AI in PR: it's not new5:40
- 03Risks: the ABC of AI6:02
- 04Practical next steps2:01
- 05Generative vs predictive AI4:13
- 06The communications engineer5:37
- 07AI tools: text, image, audio7:45
- 08AI in PR workflows4:35
- 09Industry trends and tools4:37
- 10Q&A: pitches, misinformation, cost10:16
- 11Q&A: targeting and future threats1:55
- 12Wrap-up and resources3:54
The Certification: AI-Powered PR and Communications Strategy Specialist is designed for professionals seeking to master the integration of artificial intelligence in public relations and communications. Gain future-proof skills such as improved decision-making, adaptability, and a competitive advantage in the evolving communications landscape. Enroll today to position yourself at the forefront of innovation in your field.
This certification covers the following topics:
- The Transformative Role of AI in Communications
- Key Risks Associated with AI in Communications
- The "Communications Engineer" Mindset
- Practical Applications and the Future of PR Workflow
- Understanding the Technology Behind AI
- Recommendations for Embracing AI
Jobs this certification suits
Our AI checked this certification against 500 jobs; these get the most out of it. Each job links to its learning path.