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Video course · 15 chapters · 81 min · certificate

AI as Your PR Assistant: Create On-Brand Content in Minutes

Use AI as your PR assistant to create on-brand flyers and social posts in minutes: generative AI basics, tokens and context, turning a brand manual into a reusable markdown file, generating and iterating flyers, and keeping the human touch.

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What you'll learn

  • Explain generative AI, LLMs and tokens
  • Give AI the context it needs
  • Gather requirements before generating
  • Convert a brand manual into a reusable markdown file
  • Generate and iterate on-brand flyers
  • Create matching social posts for each platform

Chapters

15 chapters · 80:42
  1. 7:04 01Intro Members Welcome and ground rules A workshop on using AI as a PR assistant for clubs and organizations.
  2. 3:30 02Basics Members AI overview The trainer's approach: the right prompt and context get the content you want.
  3. 3:45 03Concepts Members Generative AI and LLMs What generative AI and large language models are, in simple terms.
  4. 3:50 04Tokens Members Tokens and cost Input and output tokens drive AI usage and cost.
  5. 3:41 05Context Members Context matters The more relevant context you give, the better and more on-brand the output.
  6. 3:12 06Demo Members ChatGPT flyer demo Starting a flyer in ChatGPT, though any capable tool works.
  7. 3:32 07Planning Members Gather requirements Collecting club details, purpose and must-haves before generating.
  8. 4:13 08Brand Members Brand manual to markdown Uploading the brand manual once and converting it into a reusable markdown file.
  9. 3:59 09Brand Members Add club information Extending the markdown file with club details like location, email and team.
  10. 5:16 10Generate Members Generate from the markdown Uploading the markdown and logo to generate a brand-compliant flyer.
  11. 8:00 11Iterate Members Review and iterate Reviewing the flyer and iterating on the details that need changing.
  12. 4:27 12Social Members Social posts and aspect ratios Writing a matching social post with a strong call to action and the right aspect ratios.
  13. 5:40 13Quality Members Quality and the human touch AI quality is good, but human judgment decides what to keep and remove.
  14. 12:38 14Q&A Members Q&A: usage and limits Questions on mixing manual work with AI, tools like Canva, and limitations.
  15. 7:55 15Wrap-up Members Q&A: markdown, Canva and wrap-up Sharing the markdown template, using it with Canva, and closing.

Jobs this course suits

Our AI checked this course against 500 jobs; these get the most out of it. Each job links to its learning path.

Marketing and CommunicationsPublic Relations SpecialistsSocial Media CoordinatorsCommunication ManagersCommunity ManagersSocial Media ManagersMedia Relations SpecialistsPublic Affairs SpecialistsEvent MarketersPersonal TrainersMusiciansVolunteer Coordinators