What You Will Learn

• Extract a company's Business DNA from any URL using Pomelli AI
• Convert Business DNA into on-brand campaigns, carousels, captions, and CTAs
• Package and price monthly content packs to build recurring retainers
• Generate targeted prospect lists with Google Gemini and execute value-first outreach
• Automate scheduling, approvals, and fulfillment in GoHighLevel to scale

Study Guide

Pomelli AI , The Website Scanner That Turns Any URL Into Money

You don't need a big team, an expensive agency, or endless creative meetings to build a brand presence anymore. You need a URL, an AI that reads it, and a workflow that turns what it finds into content and cash.

In this course, you'll learn how to use Google's free Pomelli AI website scanner to extract a company's complete "Business DNA," transform that into full campaigns, package the output into paid monthly content packs, automate delivery, and scale a recurring revenue business , even if you're starting from scratch.

This is valuable because speed wins in digital. Most small businesses know they should be posting consistently but don't. They want to use AI but don't know where to start. You'll be the bridge that converts their URL into a working marketing machine , with almost zero friction, less creative burnout, and clean economics that compound over time.

What You'll Walk Away With

- A clear understanding of Pomelli and the "Business DNA" concept.
- A step-by-step workflow to go from any website to polished, on-brand content.
- A productized offer you can sell as a monthly subscription (content packs).
- A lead generation engine using Google Gemini that builds qualified prospect lists fast.
- A fulfillment system using GoHighLevel to schedule, approve, and automate delivery.
- Real scripts, prompts, and examples you can copy today.
- A scalable operating system that can support multiple clients without burning you out.

The Core Idea: Turn Websites Into Business DNA

Pomelli is a free AI from Google that scans a website and generates a complete brand profile: logos, colors, fonts, tone of voice, values, positioning, and a concise business overview. Think of it as a digital brand book created in minutes. That "Business DNA" becomes your source of truth for every asset you create. Consistency without the meetings. Cohesion without the guesswork.

Definition:
Business DNA is a structured summary of a brand's visual identity, messaging, tone, and core context extracted from its website and ready to deploy across campaigns.

Why it matters:
- It collapses the time from discovery to delivery.
- It keeps your output on-brand without endless edits.
- It makes you look like you've spent hours studying their business , in minutes.

Example 1 , Tour Company:
Pomelli scans a Maui tour company's site and pulls: ocean-blue and palm-green hex codes, a clean sans-serif font, "private and customizable tours" messaging, a friendly, knowledgeable tone, and imagery of beaches, waterfalls, and smiling families.

Example 2 , Dental Clinic:
From a local dentist's site, Pomelli pulls: calming blues and whites, a professional reassuring tone, a tagline about comfortable modern care, key services (cleanings, whitening, implants), and consistent smiling patient imagery.

How Pomelli Works: The Website-to-Assets Pipeline

Here's the simple workflow that turns a URL into content you can sell.

Step 1: Input the URL
Go to Pomelli and paste the business's homepage link. Hit scan. The tool analyzes the site's layout, copy, design, and imagery.

Step 2: Extract Business DNA
Pomelli compiles a brand book automatically:
- Visual Identity: logo, color palette with hex codes, key imagery cues.
- Brand Messaging: tagline, values, market positioning.
- Tone of Voice: writing style based on their existing copy.
- Business Overview: summary of products/services and audience.

Step 3: Generate Campaign Ideas
Pomelli suggests on-brand campaign angles specific to the business. Themes, hooks, and reasons to post , ready to refine.

Step 4: Create Creative Assets
It builds carousels, post captions, headlines, calls to action, and suggested imagery that matches the brand's aesthetic. Everything is editable.

Pro Tip:
Start with a niche vertical for pattern recognition. You'll quickly learn what offers, styles, and hooks perform in that niche and reuse proven angles across clients.

Deep Dive: The "Business DNA" Outputs

Let's break down each component you'll get from Pomelli and how to use it.

1) Visual Identity
- Logos (or how they're used), icons, and brand marks.
- Primary and secondary color palettes with exact hex codes.
- Imagery types: lifestyle, product, candid, scenic.

Use these to lock your design templates. Color consistency alone improves perceived professionalism.

2) Brand Messaging
- Tagline and key positioning statements.
- Brand values (e.g., sustainable, luxury, family-friendly).
- Aesthetic descriptors (e.g., minimalist, playful, premium).

Use this to maintain message-market fit. If the brand is "bespoke, private, premium," your captions should feel upscale and scarce , not discount-driven.

3) Tone of Voice
- Formal vs. casual, energetic vs. calm, witty vs. straightforward.
- Vocabulary patterns and sentence length tendencies.

Use this to avoid the #1 error freelancers make: wrong voice. Tone mismatch is what gets content declined.

4) Business Overview
- Who they serve, what they sell, where they operate, and why they're different.

Use this as the backbone of campaigns. Your job is to turn what's already working offline into consistent online touchpoints.

Example 1 , Boutique Gym:
Visuals: black, charcoal, neon green accents. Messaging: performance and community. Tone: gritty but positive. Overview: group classes, personal training, nutrition coaching. This pushes content toward member spotlights, challenge weeks, and transformation stories.

Example 2 , Artisan Bakery:
Visuals: warm neutrals, soft lighting, close-up product shots. Messaging: handcrafted, local ingredients. Tone: cozy and inviting. Overview: bread, pastries, seasonal specials. This suggests carousels featuring bakers, morning routines, and limited-time flavors.

From DNA To Campaigns: Ideation That Actually Converts

Campaign ideas are not random prompts. They're strategic angles tied to business goals: awareness, bookings, foot traffic, lead capture, or sales. Pomelli proposes themes; you tailor them to outcomes.

Campaign Components:
- Theme: a unifying idea with emotional pull.
- Hook: the line that earns attention on the first slide.
- Offer: what action you want (book, call, visit, DM).
- Timeline: duration and cadence.

Example 1 , Tours: "Give the Gift of Aloha"
Angle: gift private tours during the holidays.
Assets: 5-post carousel, gift-card style visuals, testimonials, and a booking CTA.
Outcome: immediate bookings and gift card sales.

Example 2 , HVAC: "Spring Tune-Up Week"
Angle: limited-time discounted maintenance.
Assets: 4-6 posts with before/after filters, quick tips, and a "Book by Friday" deadline.
Outcome: booked calendar and upsell opportunities.

Example 3 , Med Spa: "New Client Glow-Up"
Angle: first-visit package for facials and peels.
Assets: UGC-style graphics, procedure FAQs, clinician intro, results-focused carousel.
Outcome: lead generation and intro-package revenue.

Best Practices:
- Tie every campaign to a measurable outcome (bookings, calls, list growth).
- Use limited windows and bonuses to drive action.
- Build carousels that educate while they sell.

Asset Generation: Carousels, Captions, and Calls to Action

Pomelli can produce entire post series automatically. Use its structure, then refine for clarity, proof, and conversion.

What You'll Generate:
- 4-5 post carousel sequences per campaign.
- On-brand copy in the correct tone.
- CTA options for booking, calling, or visiting.
- Imagery pulled from the site or generated to match the aesthetic.

Example 1 , Car Wash "Storm-Proof Shine"
Slide 1: Hook , "Protect your paint before the rain hits."
Slide 2: Why protection matters (acid rain, grime).
Slide 3: Package overview (wax + sealant).
Slide 4: Time + price range.
Slide 5: CTA , "Book a slot this week. 15 spots only."

Example 2 , Accountant "Tax-Ready in 7 Days"
Slide 1: Hook , "Stop fearing tax season."
Slide 2: 3 docs you need this week.
Slide 3: What we file and how we help.
Slide 4: Client quote about ease.
Slide 5: CTA , "Free consult. Pick a time."

Tips:
- Keep first-slide copy under 12 words. Make it punchy.
- Use one CTA per asset.
- Add a proof element: numbers, testimonials, logos, awards, or social proof.

Build The Offer: "Content Packs" That Print Retainers

This is where the money is: bundle the output into clear deliverables, sell monthly, and automate the backend.

Core Offer Structure:
- Business DNA setup (one-time).
- Monthly content packs (fixed post count).
- Scheduling and approvals handled for the client.

Service Tiers (from the briefing):
- Basic: 20 on-brand posts per month , typically priced between $300 and $600.
- Advanced: Daily posts across multiple platforms , often between $1,000 and $2,000.

Positioning:
"We create, schedule, and maintain your digital heartbeat so customers see you're alive, helpful, and ready for business."

Example 1 , Basic Pack
- 20 posts per month (5 per week).
- Platforms: Instagram + Facebook.
- Includes: captions, hashtags, and scheduling.
- Price: $500 monthly.

Example 2 , Advanced Pack
- 30-40 posts per month across Instagram, Facebook, LinkedIn, and Google Business Profile.
- Includes: campaign concepts, carousels, and monthly analytics snapshot.
- Price: $1,500 monthly.

Optional Add-ons:
- 2 short-form videos per week.
- Monthly ad creative set (4 variations).
- Monthly newsletter (1-2 emails) based on the Business DNA.

Best Practices:
- Publish a menu with clear scope to avoid scope creep.
- Offer a 14-day ramp period for onboarding and content approvals.
- Keep ownership of project files and templates; license usage to the client.

The Target Market: Who Buys This First

Look for businesses with inconsistent or dormant social accounts, solid websites, and valuable services that require trust.

High-Fit Niches:
- Tours and activities, restaurants, cafes, bakeries.
- Home services (HVAC, plumbing, roofing, landscaping).
- Wellness (med spas, dentists, chiropractors, boutique gyms).
- Professional services (accountants, attorneys, realtors).

Signals They're a Good Prospect:
- Website looks decent but social is stale or sporadic.
- Google Business Profile has reviews but few updates.
- Visual brand exists but content cadence is weak.
- Owner is busy, not creative; they value speed and consistency.

Example 1 , Landscaping Company:
Strong photos on the site, last Instagram post was months ago. Perfect candidate for before/after carousels, seasonal tips, and booking CTAs.

Example 2 , Med Spa:
Beautiful site, sparse content, and heavy reliance on word-of-mouth. Your content pack drives consultations and repeat clients.

Client Acquisition: Prospect Lists With Google Gemini

You need a consistent flow of the right leads. Gemini is excellent for building lists because of its connection to Google's ecosystem.

Prompt Template:
Act as a digital marketing agency specialist based in [Your City/Region]. Build a list of 20 active businesses in [Industry 1] and [Industry 2]. For each: Business Name, Website URL, Industry, and likely Decision-Maker Title.

Variation Prompts:
- "Find 20 home service businesses in [City] with websites and at least 20 Google reviews. Provide name, URL, review count, and best email if available."
- "List 25 restaurants in [City] with Instagram accounts that haven't posted in the last 60 days. Include website and Instagram handle."

Example 1 , Coastal Town Leads:
Industries: tour companies and boat charters. Output: 20 businesses with URLs and owner titles. You now have 20 URLs to feed into Pomelli.

Example 2 , Suburban Market:
Industries: dentists and orthodontists. Output: 20 clinics with websites and decision-maker roles (owner, office manager). Ready for outreach.

Tip:
Keep your lists targeted by geography and niche. Relevance multiplies your reply rate.

The Value-First Outreach Playbook

Cold pitches are easy to delete. Personalized value is almost impossible to ignore. Lead with custom assets and a short note that proves you did the work.

3-Step Value Outreach:
1) Pick a prospect and generate their Business DNA in Pomelli.
2) Create 2-3 sample posts and export them.
3) Send an email with the samples attached and a simple call to action.

Recommended Email (edit and personalize):
Subject: A few content ideas for [Business Name]

Hi [Owner's Name],

I ran your website through a specialized website scanner tool I use. It pulled your brand tone, colors, and positioning and turned them into ready-to-post content.

I attached two sample posts generated directly from your site to show you what's possible.

I offer simple content packs for businesses that want consistent, professional marketing without hiring a full team. If you like the samples, I can create and schedule a full month for you.

Open to a quick chat next week?

Best,
[Your Name]

Example 1 , Tour Operator:
Attach "Give the Gift of Aloha" carousel and a "Local Hidden Gems" carousel. Mention you can connect to their Instagram and Google Business Profile for posting.

Example 2 , Dentist:
Attach a "First-Visit Experience" carousel and a "Whitening Week" promo. Offer a 2-week free trial of 10 posts to prove traction.

Follow-Up Sequence:
- Day 2: "Quick follow-up with the two sample posts , any thoughts?"
- Day 5: "Can I set up a 10-minute call to walk you through scheduling?"
- Day 9: "Would 'two weeks free' help you test this without risk?"

Fulfillment Automation: GoHighLevel as Your Control Center

Once you have clients, your leverage comes from automation. GoHighLevel simplifies posting, approvals, and client access across platforms.

Key Features (from the briefing):
- Social Planner: connect Facebook, Instagram, Google Business Profile, LinkedIn to one calendar.
- Scheduling: upload and schedule all posts for the month in one session.
- Client Collaboration: secure link for clients to connect accounts without sharing passwords; approval workflows reduce friction.
- Content Supplementation: built-in AI to top up text or images when needed.

Example 1 , Setup Day:
Create the client account, invite them to connect socials, add brand colors and logo to the asset library, create the first 30 days of posts, and submit for approval.

Example 2 , Monthly Rhythm:
First week: ideate and create campaigns in Pomelli. Second week: schedule in GoHighLevel. Third week: collect performance data. Fourth week: optimize the next month.

Tips:
- Always schedule a full month in one working block to stay ahead.
- Use the approval workflow so clients feel in control without micro-managing.
- Keep a shared content bank of evergreen posts for slow weeks.

Your 5-Step Implementation Plan

This maps directly to the actionable recommendations.

1) Master the Tools
Learn Pomelli for Business DNA and campaigns. Learn GoHighLevel for scheduling and client management. Practice until the process feels effortless.

2) Generate a Prospect List
Use Gemini prompts to build a list of businesses by niche and region with website URLs and decision-maker roles.

3) Create a Value-First Offer
Pick a top prospect. Run their site through Pomelli. Build two sample posts and send them with a short note.

4) Targeted Outreach
Offer a limited, low-risk trial (e.g., two weeks free or 10 free posts) to get proof and testimonials.

5) Fulfill, Automate, Scale
Schedule the month in GoHighLevel. Systemize your SOPs. Rinse and repeat across clients.

Packaging and Pricing: Make It Obvious to Buy

Pricing isn't about hours. It's about the cost of inconsistency versus the value of professional, steady output.

Anchor Packages:
- Starter: 12 posts/month, 1 platform, $300-$400.
- Core: 20 posts/month, 2 platforms, $500-$800.
- Growth: Daily posting (30-40 posts), 3-4 platforms, $1,000-$2,000.

Scope Checklist:
- How many posts?
- Which platforms?
- Who writes captions?
- Who provides images?
- Who approves and when?
- What is the reporting cadence?

Example 1 , Restaurant Core Pack:
20 posts across Instagram + Facebook, 2 specials per week, 1 event promo, and bi-weekly analytics snapshot.

Example 2 , Home Services Growth Pack:
Daily posts across Facebook, Instagram, LinkedIn, and Google Business Profile, plus a monthly "before/after" feature and one short-form video per week.

Creative Quality: Make Simple Look Premium

AI gives you speed. Your taste gives you edge. A few small tweaks dramatically upgrade perceived quality.

Visual Tips:
- Use the brand's hex codes from Pomelli in backgrounds, headers, and accents.
- Keep font choices minimal (one display, one body).
- Use consistent padding and margins for a clean grid.

Copy Tips:
- One idea per slide, one CTA per post.
- Mirror the brand's tone and vocabulary.
- Add specific numbers, timeframes, or proof points.

Example 1 , Bad vs. Good Hook:
Bad: "Check this out!"
Good: "3 mistakes ruining your AC efficiency."

Example 2 , Proof Inserts:
"500+ five-star reviews," "Serving [City] for 10+ years," "Award-winning espresso."

Legal, Ethics, and Brand Safety

Play long-term games. Protect yourself and your clients.

Checklist:
- Confirm content rights for images drawn from the client's website (and stock sources if used).
- Get written approval for tone, claims, discounts, and offers.
- Avoid medical or financial promises; lean on benefits and education.
- Keep platform rules in mind (before/after photos, health claims, promotions).

Example 1 , Med Spa:
Use disclaimers for results, avoid unrealistic claims, cite licensed professionals when relevant.

Example 2 , Finance:
Emphasize guidance and education. Add "not financial advice" where appropriate.

Systemizing: Workflows, Templates, and Operating Rhythm

A tiny system beats a big hustle. Set your agency up like a product company.

Weekly Cadence:
- Monday: lead generation in Gemini and outreach.
- Tuesday: Pomelli creation for new prospects + prep samples.
- Wednesday: schedule approved posts in GoHighLevel.
- Thursday: performance review and content bank updates.
- Friday: follow-ups and invoicing.

Templates to Create:
- Outreach emails and follow-ups.
- Campaign structures by niche (e.g., "New Client Week," "Seasonal Prep," "FAQ Series").
- Graphics templates in your design tool, preloaded with brand slots for logo and colors.

Example 1 , Folder System:
ClientName/BrandDNA, ClientName/CurrentMonth, ClientName/Approved, ClientName/Archive.

Example 2 , Naming Convention:
ClientName_Month_Platform_Post#_CampaignName.

Analytics: Prove Value With Simple Metrics

Keep reporting simple and consistent. Clients want to feel like the content is working without reading a novel.

Track:
- Post frequency: promised vs. delivered.
- Reach and engagement per campaign.
- Clicks to website or calls from Google Business Profile.
- Follower growth and saves over time.

Example 1 , Monthly Snapshot:
"31 posts scheduled. Reach up 18%. 6 inbound calls from GBP. Top post: 'Before/After Patio'. Next month: expand the before/after series and launch 'Fall Cleanup Week.'"

Example 2 , Campaign-Level Insight:
"'New Client Glow-Up' drove the highest saves. We'll create a second run with UGC quotes and an expiring bonus."

Handling Objections: Turn Friction Into Trust

Expect hesitation. Have calm, confident responses ready.

Objection: "We tried social before; it didn't work."
Response: "Most teams lacked consistency and a unified brand voice. We build posts from your Business DNA and schedule a full month at once, then iterate based on analytics. That's how we compound results."

Objection: "We don't want our content to feel generic."
Response: "Pomelli gives us your exact tone, colors, and imagery. We add your photos, staff quotes, and customer stories for specificity. You approve everything before it goes live."

Objection: "We don't have time to manage this."
Response: "You won't need to. We build, schedule, and report. You just approve once per month."

Expanding Revenue: Simple Upsells That Make Sense

Once content packs are humming, layer services that use the same assets.

Upsell Ideas:
- Monthly newsletter: repurpose top posts into a single email.
- Paid ads: turn best-performing carousels into ad creatives.
- Reviews engine: post highlights, then request reviews with a link.
- Lead magnets: convert a campaign into a downloadable guide (collect emails).

Example 1 , Tour Company:
Top carousel becomes a lead ad: "5 Hidden Spots in Maui." Email sequence offers a tour discount after download.

Example 2 , Med Spa:
"Glow-Up" content becomes a nurture email series. Add a "book now" incentive and monthly QR-code table toppers in the lobby.

Case Studies (Hypothetical, Step-by-Step)

Case 1 , Hawaiian Tour Operator
- Input URL into Pomelli. DNA returns ocean blues/greens, friendly tone, private tours positioning.
- Campaigns: "Give the Gift of Aloha," "Beyond the Postcard View," "Local Favorites."
- Assets: 15 posts scheduled across Instagram, Facebook, and Google Business Profile.
- Result: more DMs for private bookings, gift card sales spike.

Case 2 , HVAC Company
- DNA: reliable, family-owned, performance-focused, blue/gray palette.
- Campaigns: "Spring Tune-Up Week," "Filter Replacement 101," "Beat the Heat Checklist."
- Assets: 30 posts across LinkedIn, Facebook, Instagram, Google Business Profile.
- Result: filled tune-up slots and steady inquiries.

Case 3 , Artisan Bakery
- DNA: warm neutrals, hand-made, seasonal specials, cozy tone.
- Campaigns: "Weekend Pastry Drop," "Meet the Baker," "Limited Seasonal Loaf."
- Assets: daily posts with behind-the-scenes prep and countdowns.
- Result: increased weekend foot traffic and sold-out specials.

Common Mistakes to Avoid

1) Skipping Brand Approval
Always confirm the Business DNA with the client. A quick review saves a month of edits.

2) Overloading Posts With Text
First slide: short and bold. Let the carousel carry the story.

3) No Clear CTA
Every post should drive a simple action: call, book, visit, DM, comment.

4) Inconsistent Cadence
Nothing kills trust like going quiet. Automation keeps the digital heartbeat alive.

Tool Stack: Keep It Lean

Your core stack is enough to build a serious business.

Core Trio:
- Pomelli: Business DNA and campaign ideation.
- Gemini: lead list generation and research prompts.
- GoHighLevel: scheduling, approvals, and client management.

Optional Helpers:
- A design tool for polishing carousels with brand colors.
- A short-form video editor for quick vertical clips.
- A task manager for SOPs and deadlines.

Example 1 , Minimalist Workflow:
Pomelli → export assets → light design polish → GoHighLevel schedule → monthly snapshot report.

Example 2 , Team Workflow:
You create DNA and campaigns; an assistant polishes designs; another schedules posts; you review analytics and handle client calls.

Practice: Build Your First Content Pack in a Day

Morning (2 hours):
- Use Gemini to find 20 local prospects.
- Pick 3 and run their sites through Pomelli to build DNA.

Midday (2 hours):
- Create two sample posts for each prospect based on a relevant campaign.
- Export assets and save to a neat folder system.

Afternoon (2 hours):
- Send the value-first emails with attachments.
- Prepare your GoHighLevel account to onboard the first "yes."

Evening (30 minutes):
- Draft a short Loom explaining your process and link it in follow-ups.

Practice Questions (Knowledge Check)

Multiple Choice
1) What is the "Business DNA" created by Pomelli?
a) A legal document. b) A comprehensive brand style guide including colors, logos, and tone of voice. c) A list of employees. d) A financial report.

2) What is the primary function of GoHighLevel in this workflow?
a) Design logos. b) Find leads. c) Schedule and automate posts across multiple social platforms. d) Process payments.

3) Why is Google Gemini effective for lead lists?
a) Only AI that writes emails. b) Integrated access to Google's business data. c) Cheapest tool. d) It auto-sends cold outreach by itself.

Short Answer
1) Describe the three main steps of the Pomelli core workflow.
2) Explain the value-first outreach strategy and why it beats a basic sales pitch.
3) List at least four components included in Business DNA.

Discussion
1) Beyond tours, what three local industries are ideal for content packs? Why?
2) Take "Give the Gift of Aloha" and outline a month of varied content beyond a single carousel.
3) What risks might you face selling this service to small businesses, and how would you handle them proactively?

Study Boosters: Skills That Multiply Your Results

Advanced Prompting:
Iterate Gemini prompts to refine niches, add data filters (reviews, posting frequency), and enrich with decision-maker roles.

CRM Discipline:
Track leads, follow-ups, demos, and closes. Simple visibility creates momentum.

Social Analytics:
Watch what content gets saves and shares. Double down. Kill what flops.

Paid Ads 101:
Turn your best carousels into ad creatives. Start small and test one variable at a time.

Key Insights & Mental Models

Democratization of Brand Strategy:
AI collapsed what used to take a team. You can deliver professional branding outputs in minutes.

Solving "AI Guilt" for Owners:
They know they should use AI. You give them a clear, immediate way that actually moves revenue, not just novelty.

The Digital Heartbeat:
Active accounts signal life and trust. Dormant profiles repel buyers. Consistency is credibility.

Value-First Selling:
Lead with samples created from their own brand. It's the fastest way to proof and a "yes."

Tool Stack Efficiency:
Pomelli for ideation, Gemini for leads, GoHighLevel for execution. A tight loop that compounds speed and quality.

Quotes Worth Keeping

Quote 1:
"Small businesses… know that they need to use AI in some way… but they don't know how to use it to make more money in their business, automate more sales and lead finding capabilities, and save themselves more time. And that's where you and I come in."

Quote 2:
"If you go to a business... and you go check out their social media... If they're not active on social media, you might just go to another business which is active, is regularly posting content and makes you feel comfortable and good about purchasing."

Quote 3:
"Money loves speed. The speed in which you can create these campaigns that are on brand for these businesses... is where you're going to get the most value."

Everything We Covered (Cross-Check Against The Brief)

- Automated Brand Analysis via an AI website scanner to produce Business DNA (visual identity, messaging, tone, overview).
- Transition from DNA to campaigns: ideation, asset generation (carousels, captions, CTAs), and full customization.
- The Content Pack model: basic and advanced tiers, pricing ranges, workflow efficiency, and ideal target market.
- Client acquisition and fulfillment automation: Gemini for lead lists, value-first outreach with samples, and GoHighLevel for Social Planner, scheduling, client collaboration, and AI content supplementation.
- Key insights: democratization of branding, solving AI guilt, the digital heartbeat, value-first selling, and a tight tool stack.
- Implications and applications for agencies, entrepreneurs, SMB owners, and educators.
- Actionable 5-step plan: master tools, generate prospects, create value-first offers, targeted outreach, fulfill and scale.
- Tips, examples, templates, and a realistic operating system to run the whole process.

Final Notes on Application: Two More Real-World Examples

Example , Local Realtor
DNA: calm, trustworthy, neighborhood focused. Campaigns: "Open House Weekend," "Neighborhood Guides," "Buyer FAQ." Assets: carousels + short videos. Outcome: more inquiries and newsletter signups.

Example , Auto Detailer
DNA: performance-driven, glossy visuals, dark palette. Campaigns: "Ceramic Coating Week," "Pet Hair Rescue," "Before/After Reels." Outcome: bookings and premium package upsells.

Conclusion: This Is A Leverage Play

You now have a plug-and-play system for turning a simple website URL into branded campaigns, posts, and a recurring revenue business. Pomelli gives you the brand book. Gemini feeds you leads. GoHighLevel moves the content like clockwork. The bottleneck isn't tools anymore , it's your consistency.

Start with one niche. Build one content pack. Deliver a clean month. Ask for a testimonial. Repeat. The compounding effect comes from stacking small wins and keeping the digital heartbeat strong. The service is simple. The value is immediate. And the speed you can now operate at changes how you work , and how you get paid.

Take the workflow in this course, implement it today, and let the results do the talking. A URL just became your most reliable input for building income online.

Frequently Asked Questions

This FAQ exists to remove guesswork. It answers the most common questions about using Pomelli AI and its website scanner to build, sell, and deliver marketing services that small businesses actually pay for. You'll find the basics, a practical business model, workflows, automation tips, pricing guidance, and advanced tactics,so you can move from curiosity to consistent revenue.

Basics: Pomelli and Business DNA

What is Pomelli?

Quick definition:
Pomelli is a free AI tool from Google (via labs.google.com) that scans a business website and generates branded marketing assets in minutes. It pulls brand elements, proposes campaign ideas, and builds editable creative for immediate use.
Why it matters:
Instead of hiring a designer, copywriter, and strategist, you can produce on-brand content fast, then refine and publish. This saves time and opens a clear service offering for small business clients.
Example:
A local salon drops its URL into Pomelli. The tool extracts colors, tone, and visuals, then generates a week's worth of Instagram carousels promoting seasonal styles,ready to schedule.

What is a "Business DNA" and why is it important?

What it is:
Business DNA is Pomelli's auto-generated brand style guide: logos, imagery, color palette (hex codes), brand voice and tone, taglines/values, and a concise overview.
Why it matters:
It keeps everything consistent,copy, visuals, and offers,so your content looks like it was planned by an in-house team. Consistency builds trust and reduces revision cycles.
Practical tip:
Export the DNA, share it with clients during onboarding, and use it as the standard for all campaigns. It also doubles as a quick portfolio piece when prospecting.

What specific types of marketing assets can Pomelli create?

Core outputs:
Pomelli generates campaign concepts, social posts (including carousels), ad creatives, and email campaign ideas. All are editable so you can tweak copy, images, and layouts before download.
Use cases:
Create a themed campaign for a restaurant (e.g., "Midweek Specials"), a service promo for a plumber ("Same-Day Fix"), or seasonal offers for a boutique.
Workflow tip:
Build the Business DNA first, then select a campaign concept Pomelli suggests and generate a batch of posts to fill your content calendar quickly.

Is Pomelli completely free to use?

Short answer:
Yes. Pomelli is available for free via Google Labs as an experimental product.
Practical takeaway:
This lets you validate offers, build sample content, and close clients without upfront software costs.
Business angle:
Free tooling means higher margins on entry-level content packs and an easy path to reinvest in schedulers or CRM once revenue starts rolling in.

Business Model and Offer

What is the core business opportunity presented by Pomelli?

The gap:
Small businesses want consistent marketing but don't have time or in-house skill. Many feel "AI guilt" for not using tools they've heard about.
Your role:
Use Pomelli to produce on-brand content and sell it as a managed subscription. You turn AI output into done-for-you consistency.
Result:
Recurring revenue for you, predictable visibility for the client. Think content packs, scheduled in advance, mapped to promos, events, and offers.

What is a "Content Pack" and what should it include?

Definition:
A Content Pack is a productized service with a set volume of assets delivered monthly (e.g., 20 on-brand posts, Google Business Profile updates, and 2 ad creatives).
Best practice:
Include the Business DNA setup, post creation, scheduling, and light community management (optional). Keep scope clear to avoid overwork.
Example:
For a dentist: 5 posts per week (education, testimonials, offers), 2 ads promoting whitening, and weekly Google Business Profile updates.

How much can be charged for this marketing service?

Typical range:
$300-$600 per month for basic social management. Heavier volume, multi-platform management, or daily posting can command $1,000-$2,000+ retainers.
Pricing driver:
Charge for outcomes (consistency, visibility, leads), not hours. Anchor on the cost of lost visibility or missed promotions.
Tip:
Offer three tiers: Starter (10 posts), Core (20 posts), and Growth (30+ posts + ads). Keep add-ons simple: reels, ad management, or email sequences.

Why are businesses willing to pay for this service?

Time back:
Owners want marketing handled without babysitting vendors or tools.
Consistency and quality:
Pomelli outputs look polished and on-brand, which builds trust with their audience.
Convenience:
One invoice covers strategy, creative, and scheduling. Real example: a landscaping company pays $600/month for weekly posts, seasonal promos, and GBP updates that keep their phones ringing.

Do I need to be a marketing expert or graphic designer?

No gatekeeping:
Pomelli handles core creative and strategy ideas. Your job is orchestration: set up DNA, review/edit assets, schedule, and manage client expectations.
Skill focus:
Client communication, offer structure, and basic editing. You'll learn faster by doing than by reading about it.
Edge:
The combination of AI output and your common sense beats inconsistent DIY efforts from clients nine times out of ten.

Workflow: Leads, Outreach, and Fulfillment

How can I find potential business clients for this service?

Use Google Gemini:
Prompt it to generate lead lists by industry and city with business names, URLs, and decision-maker titles.
Filter fast:
Prioritize businesses with outdated socials, seasonal offers, or strong visuals not used online. These convert quickly.
Next step:
Run their site through Pomelli to create 2-3 sample posts and use that as your opener.

What is the most effective way to approach a potential client?

Lead with proof:
The foot-in-the-door method works: send custom sample posts created from their website before asking for anything.
Why it works:
It removes doubt about quality and reduces risk in their mind.
Example:
A boutique receives two ready-to-post carousels in their colors with captions. Your ask: "If you like these, I can handle a full month on a simple retainer."

What should an outreach email include?

Subject:
"Custom Marketing Ideas for [Business Name]"
Body highlights:
Mention you used a website scanner to pull their brand elements, attach 2-3 ready-to-use posts, and offer a quick chat to cover a full content pack.
CTA:
Ask a simple yes/no: "Want me to schedule a full month like this?" Reduce friction and get the conversation started.

What happens after a client agrees to the service?

Four steps:
Generate a month of content in Pomelli, edit for accuracy, schedule via a social planner, and enable client approvals before publishing.
Efficiency:
Most clients can be handled in a single dedicated day per month.
Example:
For a gym: DNA setup, 20 posts (tips, member spotlights, promos), and pre-scheduled posts across Instagram and Facebook with approvals enabled.

Automation and Tools

What kind of software is used for automating social media posting?

GoHighLevel and similar:
Use a social planner to connect accounts, schedule posts, and manage multiple clients from one dashboard.
Key features:
Multi-platform publishing, approvals, content libraries, and basic analytics.
Benefit:
It turns content drops into a predictable calendar instead of daily guesswork.

How does a client give me access to their social media accounts securely?

Use secure links:
Platforms like GoHighLevel let clients authorize connections without sharing passwords.
Client-friendly:
They click a link, log in on their side, and grant permissions for posting.
Trust builder:
This removes security concerns and makes onboarding smoother.

What if Pomelli has limitations, like the number of posts it can generate?

Blend tools:
Use Pomelli for DNA and core concepts, then supplement with your scheduler's AI or light manual edits to expand volume.
Quality control:
Keep the brand voice and visuals aligned with the DNA to maintain consistency.
Tip:
Repurpose high-performing captions across new visuals with small tweaks.

Is it better to offer a free trial or just sample posts?

If you're new:
A short free trial (one to two weeks) can build your first wins and testimonials fast.
Once established:
Shift to sample posts to reduce time investment while still demonstrating quality.
Rule of thumb:
Free trials get attention; samples close deals once you have case studies.

Should I tell my clients that I am using Pomelli and other AI tools?

You're selling outcomes:
Clients hire you for consistent, on-brand content and scheduling, not the specific tools.
Be honest if asked:
Share that you use a mix of AI and human oversight to keep quality high.
Positioning:
The value is your managed service, approvals, and accountability,not pressing buttons.

Additional FAQs: Practical, Legal, Advanced

How accurate is the Business DNA, and how should I refine it?

Baseline first:
Pomelli usually captures colors, tone, and imagery well. Accuracy depends on the quality and clarity of the website.
Refinement process:
Verify tone with the client, confirm hex codes and logos, and adjust any misreads in captions and visuals before scheduling.
Tip:
Create a 10-minute brand check call to finalize voice and offers. This prevents rework and sets expectations.

What if the client's website is outdated or light on content?

Workarounds:
Ask for brand assets (logo files, image folders), recent promos, and testimonials to supplement the scan.
Content strategy:
Focus on education, FAQs, and before/after stories until the client updates the site.
Upsell:
Offer a simple landing page refresh or a lightweight brand kit as a one-time project.

Can I use Pomelli if a business doesn't have a website?

Primary path:
Pomelli relies on a URL to scan. If there's no site, gather brand inputs manually and create a temporary one-page site or use a placeholder page to seed assets.
Alternative:
Use the business's Google Business Profile content and social links to draft an initial brand guide you'll refine over the first month.
Outcome:
You can still deliver, it just requires a bit more manual setup.

How do I ensure the content is unique and not reused across clients?

DNA-driven:
Each Business DNA creates distinct voice, colors, and imagery,use that as your guardrail.
Editorial rules:
Build a swipe file for ideas, not copy. Customize hooks, offers, and CTAs to the business model and location.
Final check:
Cross-compare headlines and captions across your client roster before publishing.

How should I handle image rights and stock usage?

Rights check:
Only use images owned by the client or licensed stock. Avoid pulling images from third-party sites without permission.
Safe practice:
Ask clients for a shared folder with approved assets. Use reputable stock libraries for anything missing.
Label clearly:
Maintain a content tracker noting source and license type for each image.

What metrics should I report to clients each month?

Simple and useful:
Reach, engagement rate, profile visits, link clicks, and top-performing posts. Add Google Business Profile views and actions if relevant.
Tie to goals:
Map content to outcomes: bookings, calls, form fills, or foot traffic.
Story over spreadsheets:
Include brief commentary on what worked and what you'll adjust next month.

How should I structure the client approval workflow?

One calendar:
Prepare a full month in the scheduler, send for review, and set a clear approval deadline.
Rules:
Include revision limits (e.g., one round per month) to keep timelines tight.
Template:
Use a short Loom walkthrough so clients can approve faster without meetings.

How do I position this offer across different industries?

Local service:
Promote before/after, testimonials, and seasonal promos (plumbers, landscapers).
Hospitality/retail:
Highlight events, featured items, staff picks, and user-generated content.
Professional services:
Lean into education, FAQs, and case summaries. Always tie content to a clear CTA.

How do I prevent scope creep?

Define deliverables:
Count posts, platforms, and revisions. Outline what's excluded (community management, DMs, ad spend).
Change requests:
Price add-ons (reels, extra platforms, urgent requests) with a simple rate card.
Contract clarity:
Use an SOW with timelines and approval windows.