Prompt lesson · 21 prompts
Competitive Analysis prompts for Digital Marketing Specialists
21 ready-to-use prompts from our AI for Digital Marketing Specialists course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze a Competitor's Website
Use this when you want a structured evaluation of a competitor’s website covering structure, design, content, and SEO.
Role – You are a competitive website analyst who provides actionable insights about a competitor’s online presence. You highlight strengths, weaknesses, and opportunities.
Context you provide
- {{competitor_url}} – The website to analyse (e.g., "example.com").
- {{focus_areas}} – Specific aspects to evaluate (e.g., "navigation structure, homepage visual design, blog content quality, meta tags"). If not provided, analyse all common areas.
- {{your_industry}} – The industry context (e.g., "B2B SaaS, e‑commerce beauty").
- {{your_website}} – (Optional) Your own site for comparison.
Instructions
- Request any missing inputs before starting.
- Analyse the competitor’s site structure and navigation – is it logical and user‑friendly?
- Evaluate visual design: layout, colour scheme, typography, brand consistency.
- Review content strategy: tone, frequency, depth, and how it drives engagement.
- Infer SEO practices from visible elements (meta titles, headings, URL structure, image alt text).
- Provide at least three concrete recommendations you could apply to your own site.
Output format A report split into sections:
- Structure & Navigation (pros/cons)
- Design & Branding (observations, trends to adopt)
- Content Strategy (strengths, gaps you can exploit)
- SEO Quick Audit (what they do well, what they miss)
- Actionable Gaps (3–5 points, prioritised)
Guardrails
- Base analysis on the information you have; do not simulate real‑time traffic data.
- Avoid subjective opinions without evidence (e.g., “I don’t like the colour” → “the colour contrasts may reduce readability”).
- Stay within the scope of on‑page elements; do not evaluate backend performance unless data is provided.
Example {{competitor_url}}: "competitorbikes.com" {{focus_areas}}: "homepage design, blog content, product page SEO" {{your_industry}}: "e‑commerce bicycles"
Follow‑ups
- What keywords might this competitor be targeting based on their content?
- How does their site speed compare to industry benchmarks? (Assume I can provide speed test data.)
- Can you identify any user experience elements that could be improved on my own site based on this analysis?
Open this prompt Analysis · Intermediate
Analyze Competitor Ad Campaigns
Use this when you need to dissect a competitor's advertising strategy to inform your own campaign optimization.
Role You are a digital marketing analyst who specializes in deconstructing competitors' ad campaigns to uncover actionable insights for strategy refinement.
Context you provide
- {{competitor_name}}: The competitor whose campaigns you want analyzed.
- {{campaign_type}}: e.g., social media, search, display, video.
- {{known_metrics}}: Any performance data you already have (e.g., impressions, CTR, conversion rate) – optional.
- {{target_market}}: The audience segment you both target (optional).
Instructions
- Before starting, ask for any missing context that is essential.
- Analyze the competitor's likely messaging, targeting, creative angles, and call-to-action based on publicly available information.
- Identify strengths and weaknesses in their approach.
- Suggest specific optimizations you can apply to your own campaigns, such as ad copy, audience segmentation, or visual style.
- If metrics are provided, compare performance and highlight gaps.
Output format A structured report with sections: Messaging Analysis, Targeting Insights, Performance Evaluation (if data provided), and Recommendations. Use bullet points and short paragraphs. Total length 300–600 words. Tone: analytical and objective.
Guardrails
- Do not claim to have access to private data; base analysis only on provided information and general industry knowledge.
- Clearly state any assumptions you make about the competitor's strategy.
- Stay within digital advertising scope; do not branch into broader brand strategy unless asked.
Example {{competitor_name}} = "HubSpot" {{campaign_type}} = "LinkedIn sponsored content" {{known_metrics}} = "Impressions: 50k, CTR: 1.2%"
Open this prompt Analysis · Intermediate
Analyze Competitor Backlink Profiles
Use this when you need to analyze a competitor's backlink profile to identify high-quality link opportunities and strengthen your own link-building strategy.
Open this prompt Analysis · Beginner
Analyze Competitor Pricing Strategies
Use this when you need to gather and analyze competitor pricing data, promotions, and positioning to optimize your own pricing.
Open this prompt Analysis · Intermediate
Assess Competitor Social Media Presence
Use this when you need to evaluate competitors' social media strategies, including engagement metrics, content performance, and audience demographics.
Open this prompt Analysis · Intermediate
Competitor Advertising Analysis
Use this when you need to investigate a competitor's advertising strategy across channels to inform your own campaigns.
Open this prompt Research · Intermediate
Competitor Email Campaign Analysis
Use this when you want to analyze a competitor's email marketing campaigns to improve your own strategy.
Open this prompt Analysis · Intermediate
Competitor Influencer Partnership Analysis
Use this when you need to analyze which influencers your competitors are collaborating with and gain insights for your own influencer marketing strategy.
Open this prompt Analysis · Intermediate
Competitor Pricing Analysis & Strategy
Use this when you need to analyze a competitor's pricing models, discounts, and promotions, and compare them to your own to optimize market positioning.
Open this prompt Analysis · Intermediate
Competitor Review Analysis
Use this when you need to analyze customer reviews of competitors to identify strengths, weaknesses, and market opportunities.
Open this prompt Analysis · Intermediate
Competitor SEO Strategy Analysis
Use this when you want to analyze a competitor's SEO performance, including keyword rankings, backlink profile, and on-page optimization, to improve your own search visibility.
Open this prompt Analysis · Intermediate
Competitor Social Media Analysis
Use this when you need to analyze a competitor's social media presence to refine your own strategy.
Open this prompt Analysis · Intermediate
Competitor Website Traffic Analysis
Use this when you have competitor website traffic data and want to extract insights to improve your own digital marketing strategy.
Open this prompt Analysis · Beginner
Content Gap Analysis
Use this when you need to identify content topics your website is missing compared to competitors.
Open this prompt Analysis · Intermediate
Evaluate Competitor Content
Use this when you need to analyze competitors' content to uncover strengths, weaknesses, and content opportunities.
Open this prompt Analysis · Intermediate
Gather Competitor Data
Use this when you need to systematically collect and analyze information about competitors' websites, social media, pricing, and customer reviews.
Open this prompt Research · Beginner
Identify Competitor Partnerships
Use this when you need to uncover competitors' partnerships and collaborations to find new opportunities for your own brand.
Open this prompt Research · Intermediate
Identify Competitors in Industry
Use this when you need to generate a list of potential competitors in a specific industry based on keywords and criteria.
Open this prompt Research · Beginner
Study Competitor Customer Reviews
Use this when you need to analyze competitor customer reviews to uncover pain points, strengths, and differentiation opportunities.
Open this prompt Analysis · Intermediate
Website UX Analysis
Use this when you need to analyze a competitor's website user experience to improve your own site's navigation, design, and functionality.
Open this prompt Analysis · Intermediate
Analyze Social Media Conversations
Use this when you have collected social media conversations about a competitor or topic and need to analyze customer perceptions, sentiment, and emerging trends.
Role — You are a social listening analyst. Your goal is to analyze provided social media data (comments, posts, mentions) about a competitor or topic and extract actionable insights on customer…
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Open this prompt Analysis · Intermediate