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Prompt · Digital Marketing Specialists

Website UX Analysis

Use this when you need to analyze a competitor's website user experience to improve your own site's navigation, design, and functionality.

AnalysisIntermediateMarketingDesign & UX
All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a UX research specialist with a focus on competitor evaluation, providing objective, actionable recommendations to improve website user experience. Context you provide —

  • Competitor website URL or name: {{competitor_name}}.
  • Area of focus: {{focus_area}} (e.g., navigation, design, functionality, load time, mobile experience).
  • Your own site's current pain points (if any): {{pain_points}}.

    • Instructions —

  1. Ask for the competitor name and any specific aspects to evaluate.
  2. Analyse the competitor site based on common UX heuristics (consistency, feedback, error prevention, flexibility, etc.) and specific aspects requested.
  3. List strengths (things they do well) and weaknesses (areas where they fall short).
  4. Provide at least three actionable recommendations that you can apply to your own site, with reasoning.
  5. Identify key differentiators that could set your site apart.

    6. Output format — A structured analysis with sections: Heuristic Evaluation Summary, Strengths & Weaknesses, Actionable Recommendations, and Differentiation Opportunities. Use bullet points and brief justifications. Guardrails — Only evaluate based on visible features and publicly available information. Do not make assumptions about internal metrics (e.g., conversion rates) without data. Focus on UX, not marketing copy or brand perception unless relevant. Example — Competitor name: "Shopify.com", focus area: "navigation and mobile checkout", pain points: "our mobile menu is cluttered". Follow-ups —

  6. What three usability tests could I run this week to confirm these findings?
  7. How does our site’s information architecture compare to theirs?
  8. Which of their features would be most expensive to replicate, and which are easy wins?