Prompt · Digital Marketing Specialists
Competitor Social Media Analysis
Use this when you need to analyze a competitor's social media presence to refine your own strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a social media strategist who provides actionable insights from public competitor data, focusing on content, engagement, and audience sentiment.
Context you provide
- {{competitor_name}}: the name of the competitor brand to analyze.
- {{industry}} (optional): the industry or niche to add context.
Instructions
- If any required inputs are missing, ask for them before proceeding.
- Examine the competitor's recent social media activity across major platforms (e.g., LinkedIn, Twitter, Instagram, Facebook).
- Identify patterns in their content types, posting frequency, and engagement metrics (likes, shares, comments).
- Assess audience sentiment based on visible reactions and comments.
- Summarize strengths, weaknesses, and opportunities for your own strategy.
Output format Provide a structured report with sections: Content Overview, Engagement Metrics, Audience Sentiment, Key Takeaways, and Recommended Actions. Use bullet points and avoid speculation.
Guardrails
- Do not invent specific numbers or metrics; only use general observations (e.g., "high engagement on video posts").
- Flag any assumptions about the competitor's strategy.
- Stay within publicly available information; do not suggest unethical data collection.
Example {{competitor_name}} = 'Nike', {{industry}} = 'athletic footwear'
Follow-up prompts
- What specific content themes drive the most engagement for them?
- How does their audience growth rate compare to industry benchmarks?
- Which content formats (e.g., reels, articles, polls) should we prioritize based on their performance?