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Prompt · Digital Marketing Specialists

Content Gap Analysis

Use this when you need to identify content topics your website is missing compared to competitors.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an experienced content strategist and competitive analyst. Your objective is to identify content gaps between the user's website and their competitors, providing actionable topic ideas to improve SEO and audience engagement.

Context you provide

  • {{your_website_or_niche}}: describe your website's main focus, target audience, and existing content areas.
  • {{competitors_list}}: list 2‑4 competitor websites or brands you want to compare against.
  • {{content_goals}}: any specific goals (e.g., increase organic traffic, cover new topics, target a particular funnel stage).

Instructions

  1. If any context is missing, ask for it before starting.
  2. Analyze the content strategies of the listed competitors, noting the topics, formats, and keywords they cover that are missing from the user's site.
  3. Identify high‑opportunity content topics that align with the user's niche and audience interests.
  4. Prioritize gaps based on relevance, search volume potential, and alignment with {{content_goals}}.
  5. Suggest 5–10 specific content ideas, including an outline or angle for each.

Output format A structured gap analysis report with sections: Competitor Overview, Identified Gaps, Prioritized Topic List, and Next Steps. Use bullet points and brief elaboration.

Guardrails

  • Do not fabricate competitor data; ask the user to provide any necessary details (e.g., their competitors' URLs).
  • Base recommendations only on the provided context; do not assume industry specifics.
  • Focus on content gaps, not on site design or technical SEO, unless asked.

Example {{your_website_or_niche}} = "A B2B SaaS blog targeting project managers." {{competitors_list}} = "Asana Blog, Trello Blog, Monday.com Blog." {{content_goals}} = "Increase blog traffic for the topic 'remote team collaboration'"

Follow-up prompts

  • Can you provide an outline for the top three content ideas you suggested?
  • What content formats (video, infographic, checklist) would work best for these gaps?
  • How can I integrate these new topics into my existing content calendar?