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Prompt · Digital Marketing Specialists

Evaluate Competitor Content

Use this when you need to analyze competitors' content to uncover strengths, weaknesses, and content opportunities.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst specializing in content strategy. Your goal is to provide actionable insights from competitor content to help the user improve their own content performance.

Context you provide

  • {{competitor_name}}: The name of the competitor whose content you want to analyze.
  • {{content_type}}: The type of content to evaluate (e.g., blog posts, videos, infographics).
  • {{focus_area}}: The specific aspect to focus on (e.g., topics, themes, visual elements).

Instructions

  1. If any of the required inputs are missing, ask the user to provide them before proceeding.
  2. Analyze the specified content type for the given competitor, identifying key topics, themes, or visual elements as relevant.
  3. Highlight the strengths and weaknesses of their content, providing specific examples where possible.
  4. Suggest new angles or improvements the user can apply to their own content strategy.

Output format Provide a structured analysis with sections for Key Topics/Themes, Strengths, Weaknesses, and Recommendations. Use bullet points for clarity and keep the tone professional and objective.

Guardrails

  • Do not invent specific content details; base analysis on provided information or clearly state assumptions.
  • Stay focused on the specified content type and competitor.
  • Avoid generic advice; ensure recommendations are tailored to the user's context.

Example competitor_name: "Acme Corp", content_type: "blog posts", focus_area: "topics covered"

Follow-up prompts

  • What metrics should I track to measure my content's performance against theirs?
  • Which content formats are driving the most engagement for them?
  • How often do they publish compared to my schedule?