AI Meets Sales: 10 European Startups Optimising Your Sales Process
Sales teams face constant pressure to boost revenue while keeping costs in check. AI-powered sales automation is changing how sales tasks are done, turning hours of manual work into minutes. From lead identification to personalised outreach and timing optimisation, AI tools help salespeople work smarter and more efficiently.
Research from the McKinsey Global Institute shows that about one-third of sales and sales operations tasks can already be automated with current technology. But effective automation requires thoughtful design that fits human workflows, integrates smoothly with existing systems, and rolls out in phases.
Here’s a list of 10 European startups, all founded after 2023, that blend AI with human expertise to improve sales outcomes.
Donna
Based in Ghent, Donna offers an AI assistant that supports sales professionals before, during, and after client meetings. It automates meeting logging, CRM updates, and follow-up email preparation, cutting down administrative work by up to 75%. This helps teams adopt CRM systems more easily and increase sales efficiency. Donna secured €1.5 million in funding since its 2023 launch.
Genesy AI
Barcelona’s Genesy AI focuses on B2B lead generation with an AI platform that automates outreach. Its AI Sales Agent autonomously engages leads, qualifies them, and schedules meetings, reducing manual workload. Founded in 2023, the startup recently raised €5.45 million to grow and improve its unified sales management platform.
KomboAI
Also from Barcelona, KomboAI tackles the problem of shallow and repetitive outreach. The platform promotes meaningful sales conversations by encouraging proven sales habits and cutting through noise. Since 2023, KomboAI has raised €700k to foster more personal interactions between sellers and buyers.
Rauda AI
Madrid-based Rauda AI enhances customer service by automating requests and providing real-time support through AI tools integrated with CRM systems. This lets businesses handle many customer inquiries at once while improving response accuracy and speed. Founded in 2023, Rauda has €820k in funding and is becoming a popular choice for customer service teams.
Salesforge
From Tallinn, Salesforge combines AI and machine learning to improve outbound sales by fixing email deliverability issues and personalising outreach at scale. The platform adapts messaging and timing dynamically based on live data, replacing large sales teams with smarter, programmatic approaches. Since 2023, Salesforge has raised €425k to enhance sales operations efficiency.
Solda.AI
Berlin’s Solda.AI offers an AI-powered telesales platform that automates communication via voice, text, email, and chat. It features fully autonomous AI voice agents that manage and close sales with real-time, natural conversations. Integrated by over 20 enterprises, Solda.AI has raised €5 million to expand its voice sales technology.
TAMTAM
Paris-based TAMTAM helps sales teams handle complex deals by automating early sales stages. Its AI identifies high-potential prospects, maps decision-makers, and extracts insights from public and internal data, enabling better outreach plans. Founded in 2023, TAMTAM has raised €3 million to help close larger deals faster.
telli
Founded in 2024 in Berlin, telli automates phone-based customer interactions with intelligent voice agents that book appointments, suggest products, qualify leads, and assist human teams in real time. The startup processes nearly a million calls with a small team and has secured €3.1 million in pre-seed funding for expansion.
Trigify.io
London’s Trigify.io offers an AI sales assistant that tracks data points and generates sales triggers to improve outreach. Features include identifying companies hiring specific roles, tracking funding rounds, and locating potential clients by job title and location. Founded in 2023, Trigify.io raised €1.1 million to reduce the need for large sales teams.
ZELIQ
Paris-based ZELIQ provides an all-in-one AI sales platform that centralises prospecting, outreach, lead management, and deal closing into a single system. This simplifies sales operations and saves time. Since its 2023 launch, ZELIQ has raised €14.2 million to support sales professionals, marketers, and solo entrepreneurs with a data-rich platform for faster deal closure.
These startups show how AI can streamline sales workflows, reduce repetitive tasks, and enhance personalised engagement. For sales professionals looking to stay ahead, exploring AI tools and platforms like these can lead to measurable improvements in efficiency and results.
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