10 to 1 Public Relations Named Most AI-Ready PR Agency for Innovative and Secure Integration

10 to 1 Public Relations Named Most AI-Ready Agency by Industry Experts

PR Newswire Mon, July 21, 2025 at 7:02 PM GMT+7

Agency Leading The Way With Thoughtful, Secure, and Innovative AI Integration

10 to 1 Public Relations (10to1PR), a prominent firm in strategic communications, has been awarded North America's Most AI-Ready PR Agency by the 2025 Bulldog PR Awards. The recognition, judged exclusively by journalists, highlights 10to1PR's human-first approach combined with effective use of AI technology to enhance client services across the continent.

The award underlines the agency’s efforts in establishing clear AI policies, comprehensive staff training, and the creation of IVY — a proprietary AI-powered tool that strengthens storytelling while ensuring data security.

Human Expertise Meets AI Innovation

"Our approach focuses on delivering meaningful outcomes for clients and building trusted relationships with the media," said Josh Weiss, President and Founder of 10to1PR. "We blend technology with the critical thinking of our team to maintain quality, security, and authenticity in every interaction."

Early and Responsible AI Adoption

While many agencies are still deciding how to use AI, 10to1PR began integrating it responsibly as early as 2023. This early adoption, along with transparent practices, set a benchmark for how PR firms can leverage AI to benefit both clients and media partners.

Weiss explained that the agency’s initial motivation was concern about how AI might disrupt the industry and client needs.

"One of our first challenges was addressing the threat posed by Deepfake images, audio, and video," Weiss said. "Since crisis communications is a core service for us, we quickly created strategies to help companies counter attacks involving digital deception."

This proactive stance earned 10to1PR a top global search ranking for "Deepfake Crisis Management."

IVY: Custom AI Tool Built for PR

10to1PR developed IVY, a secure AI tool designed specifically for PR storytelling. Unlike generic AI solutions, IVY is a HIPAA-compliant, SOC 2 Type II certified system that preserves a brand's unique voice while safeguarding sensitive data.

Named after Ivy Ledbetter Lee, a pioneer of modern public relations, IVY reflects a balance of innovation and professional expertise.

"We don’t see ourselves as an AI-first agency," Weiss noted. "Our team’s critical thinking comes first. We focus on strong processes that allow our staff to get the most value from AI tools for clients."

Despite interest from other agencies, IVY remains exclusive to 10to1PR employees.

Looking Ahead: GEO (SEO for AI)

10to1PR plans to introduce GEO strategies, essentially SEO tailored for AI search. Weiss described this space as experimental but promising, with multiple strategies being tested to secure clients’ visibility in AI-driven search results.

Even as AI search grows, Weiss emphasized the continuing importance of traditional earned media like organic news stories and press releases. He believes strong storytelling and critical thinking will remain essential, with AI tools like IVY enhancing PR efforts rather than replacing human insight.

About 10to1PR

Based in Scottsdale, Arizona, 10 to 1 Public Relations has over a decade of experience delivering targeted and effective PR services. The agency’s creative strategies and distinctive messaging help clients capture media attention and connect with audiences.

• Media relations
• Product launches
• Crisis communication management
• Awards submissions
• Trade show media support

Learn more about 10to1PR’s services and AI approach at 10to1pr.com. For insights on their AI policies and Deepfake Crisis Management, visit their AI approach page and deepfake guide.