216 Capital Backs Addvocate.ai to Accelerate AI Sales Innovation and Global Expansion

216 Capital Invests in Addvocate.ai to Boost Sales Performance

216 Capital, a venture capital firm based in Tunisia, has made a strategic investment in Addvocate.ai, a Franco-Tunisian startup focused on AI-driven sales performance solutions. This funding will help Addvocate.ai speed up product development and expand into international markets.

Enhancing Sales with Customer Feedback

Addvocate.ai offers a platform that enables technology companies to use customer feedback more effectively, improving sales processes and key performance indicators. While the startup began by focusing on sales preparation, it is now evolving into a full sales performance platform that addresses the increasing demands of modern sales teams.

Ridha Mami, CEO and founder of Addvocate.ai, stated, “With the support of 216 Capital, we now have the means to stay ahead. We are tackling the limitations of traditional customer relationship management (CRM) systems and offering companies a tool designed for impact, not just data entry.”

Investment to Accelerate AI Innovation and Growth

Dhekra Khelifi, manager at 216 Capital, emphasized the importance of this partnership: “This strategic investment enables Addvocate.ai to accelerate innovation and international expansion, while transforming sales performance through native AI designed to boost sales team efficiency.”

216 Capital’s Expanding Role in Tech Investment

Founded in 2021 in Tunis, 216 Capital focuses on seed and early-stage investments in technology startups. By backing Addvocate.ai, the firm reinforces its commitment to supporting startups that combine AI innovation with strong market potential across Africa, Europe, and beyond.

This investment positions Addvocate.ai to compete globally in the sales technology sector, where AI platforms are increasingly changing how businesses analyze data, engage with customers, and grow revenue.