Generative AI can do more than just write copy. Marketers can tap into its strengths for practical tasks that save time and sharpen focus—without sacrificing creativity or brand voice. Here are three straightforward ways AI can help with marketing work, no writing required.
1. Curating Third-Party Email Newsletter Content
Tool: Custom Newsletter Curator GPT
By feeding AI a list of trusted industry blogs, trade sites, and even podcast transcripts, it can quickly scan and shortlist content worth sharing. To improve accuracy, provide detailed audience descriptions, specify a recent time frame (e.g., exclude anything older than two months), and exclude competitors or mentions of them.
This AI-assisted curation cuts your research time dramatically. Instead of spending 90 minutes combing through articles, you get a focused list to review in 20 minutes or less. The AI doesn’t replace your editorial judgment—it handles the heavy lifting so you can concentrate on adding context and shaping the narrative.
For teams without a dedicated newsletter editor, this approach makes scaling curated content manageable and less overwhelming. Just keep a human in charge of quality control.
2. Streamlining Document Development
Tool: Custom Proposal Architect GPT
Writing proposals and similar documents often means reinventing the wheel. The smart move is to build on what’s already proven effective. By training AI on your library of successful proposals, you create a "mini-me" assistant that speeds up drafting.
For example, AI can draft the prospect overview by pulling from the client’s website and your past materials. It can scan previous proposals to suggest relevant sections, pricing structures, and client lists—all in your tone and style. You still decide deliverables and fine-tune the content, but AI handles retrieval and organization.
This method works beyond proposals. Use it for creative briefs, statements of work, onboarding plans, or workshop agendas—any repeatable document with variations. AI doesn’t replace your expertise; it helps you get to your best draft faster.
3. Categorizing Survey Responses
Tool: ChatGPT
Survey responses often come as open-ended, free-form text that takes hours to categorize. AI can be your behind-the-scenes intern here. By uploading the raw data and asking AI to group and label answers, you save significant time.
For example, when running an email marketing survey, AI quickly identified themes like technology, budget, and resources for challenges; curiosity and flexibility for personality traits; and A/B testing or personalization for underused tactics. It also created concise category names ready for presentation.
The key is to process one question at a time. Trying to group all responses at once can cause confusion. With a step-by-step approach, AI provides solid first-pass groupings you can review and refine, cutting hours down to about 30 minutes.
If open-ended surveys pile up, AI-assisted categorization can keep your insights organized and actionable.
Final Thoughts
These AI use cases aren’t futuristic or hypothetical—they’re practical, repeatable ways to save time on tedious tasks without compromising quality. Use AI as an assistant to handle research, document drafting, and data organization so you can focus on strategy, creativity, and connection—what really moves the needle.
Starting with these specific, low-friction tasks can help you integrate AI smoothly into your daily marketing routine, giving you back one of the most valuable resources: time.
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